Spanx Shapewear – the most popular brand of footless panty hose

By: john3


Most women are bothered by their panty hose lines showing through their clothes. Most have tried snipping away the foot off the panty hose.

Sara Blakely saw a business opportunity in this phenomenon. She invented Spanx- footless panty hose. This evolved into a range of Spanx shapewear.

Her invention happened by chance.

She was working as senior sales manager of an office equipment company. She also used to do stand –up- comedy. One night while she was getting ready for her act, she was troubled by her pant hose lining showing through her clothes. Then she hit upon the idea of a seamless, footless panty hose.

Putting faith in her idea, she invested $5000 of her own and developed a prototype. She named the product Spanx and created a witty tagline, “We’ve got your butt covered”.

She decided against advertising and chose to do Public Relations for Spanx shape wear - that too by her self. She decided to sell the product personally taking up all the public relations responsibility upon herself and her close friends. The ploy worked. Editors and shop owners were intrigued by a business owner doing the marketing her self while alternatives were available.

The Spanx shapewear product was lapped up by leading department stores like Neiman Marcus, Saks, Bloomingdales etc. But the life changing event occurred in mid 2000 when Sara received a call from none other than talk show hostess Oprah Winfrey who loved the idea of body slimming, toe less panty hose. Oprah featured Spanx as her annual favorite product. The rest is history.

It opened the flood gates of popularity. Spanx shapewear got extensive coverage in the media. Spanx shapewear received publicity on Today’s show, Tyra Banks show, CNN and featured in magazines like Vogue, Fortune, Forbes etc.

Since 2004, about 5.4 million Spanx shapewear have been sold and in 2008, $350 million worth of Spanx products have been sold. Today, Spanx shapewear , based in Atlanta, is a 55 employee company producing 100 different styles

Woman all over desire figure shaping inner wear to achieve the perfect figure. Forget punishing diets, plastic surgery and strenuous exercise - fashion gurus claim it is possible to drop sizes using clever shapewear like Spanx shapewear.

Actresses Isla Fisher, Tori Spelling and Rebecca Romijn have all admitted using Spanx shapewear to help give them an hour glass figure, while 'Desperate Housewives' star Eva Longoria and singer Katy Perry have also been spotted in smoothing garments.
Spanx shapewear are desired by women of all back grounds and ages. From teenagers to portly matrons, Spanx shapewear help women get into shape. Not only does Spanx shapewear help in improving figure it infuses in the wearer a sense of confidence and power . It gives them self assurance in their personal and professional lives.

The Spanx shapewear is made of comfortable, resilient and stretchable material. It is a superior product made with a woman in mind. Spanx shapewear hides imperfections like unsightly bulges and bumps and gives a smooth, sleek figure. It enables you to fit into clothes you never imagined you could wear. Spanx shapewear is fast becoming a piece of inner wear that you cannot live without.

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Since 2004, about 5.4 million Spanx shapewear have been sold and in 2008, $350 million worth of Spanx products have been sold. Today, Spanx shapewear , based in Atlanta, is a 55 employee company producing 100 different styles

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