Some tips to get rid of marketing confusion

By: Sneha Shah

A website is the prime medium of sale and it is of paramount importance to enhance your business. Make sure your website manages to gain the client’s attention. He/She should find it convenient to search through your website because that’s exactly the reason why your client is on your website.

Some tips regarding this should help you avoid any marketing confusion and make it absolutely easy for your customers to browse through your website.

Your best header should be used at the home page of your website. This will assure the client that he/she is at the perfect place. Make your headline short and precise. It should tell the client about your website in a single line. This makes things easier for the customer. No need to say welcome and occupy precious place on your website. Clients are obviously welcome so instead of “Welcome”, use some real eye-catching and attractive headlines. You have no idea they could do wonders for you.

Don’t clutter your website and use tabs which are easy to navigate. Navigation tabs are exactly analogous to the chapters of a book. However, you need to keep in mind that your website is not a physical object and your reader cannot pick up things as he/she needs. Make the search on your website easy for your client. Understand that your reader is not on your site “just like that”. They are on your site because they are looking for something. Hence, make searching through your website an easy task.

It is very important that the site copyright date is updated regularly by your website developer. No one would like to see a copyright date of 2004 when he/she is navigating through your website in 2012. Updated copyright details always leaves a good impression on the reader.

Have the right title with the content on each page. Some of the websites are so cluttered that you sometimes don’t even come to know what exactly the website is for. Sort out different pages and their titles according to relevant content. Now comes the most important thing. It is the contact information. Mention your correct contact number and accurate information. If any of your contact information has changed, make sure you change the contact information and give the current information which would allow the clients to contact you.

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