Some Important Advantage of Advertising on the Internet

By: Kishore Kumar

An important advantage of advertising on the Internet is the ease and speed in making changes. All it takes is a simple log on and your web site can be updated within a matter of minutes. These periodic changes to your web site might reflect modifications in your operation, new products, seasonal offerings or just an occasional addition or removal of graphic images to give your web site a fresh look. Site visitors and search engines like it when your web site is updated often with new information.

When the World Wide Web was first woven, there were no banners or buttons (the Web site was the promotional tool). In late 1994, however, Or go to Wired Digital, formerly known as Hotwired, would take a controversial step in online marketing, inventing and placing the first banner ad on their Web site and bringing Internet advertising to a whole new level. Hotwired became the first site to accept and model its business around advertising and sponsorship and Yahoo.

The Google deal has stirred the most controversy and is currently being scrutinized by the FTC. The FTC is doing a careful merger review, as it should, but these reviews are much more difficult when the markets are changing rapidly, as they clearly are here. The Microsoft and Yahoo acquisitions are signals, if any were needed, that these companies intend to compete vigorously. Internet advertising is growing rapidly and is up 38 percent globally in the last year. New organized exchange markets for online ads are just starting to be developed. With the convergence of media (including television and the Internet), the online advertising market will expand further.

Banner ads and online coupons are not going to generate much excitement or revenue. The good news is that advertisers are paying bigger money for better online ideas, and the inventory is infinite. Education is the key to Radios future in online revenue generation, and you don’t need to wait for your company or station to educate you. There is an abundance of internet marketing and e-commerce information available to any individual who is committed to learning.

Even with intelligent search engine placement all of the benefits of a presence on the World Wide Web become trivial if your prospects never see your site. Search engines (web sites designed to help people find what they are looking for on the Internet) have complicated procedures for prioritizing their search results, and all of them operate under different systems. This is one of the most important aspects of effective web marketing, and can boast of page optimization and search engine registration methods that assure the highest visibility that is practically attainable. You can also visit at Usually for a nominal fee, your site can be fully optimized and registered with the most popular search engines on the Internet. Research the web for those companies that offer this service

With Internet advertising, customers can do their comparison or interest shopping when they want to, twenty-four hours a day, seven days a week. Your advertising will be working for you all the time; while you work and while you sleep. And your customers can bookmark your site for future returns. Even you’re classified or display ad on a local Internet mall will allow your customers to access your information at their own convenience and make purchasing plans accordingly. Finally, a last minute search for information before buying is only a couple of keystrokes away. Try that with a TV.

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