Some Clever Approaches To Taking Advantage Of Email Marketing

By: John Rebecca


If you are lucky enough to be able to run a successful business; then you will know how imperative it is to never be complacent about your work. You really need to be able to push your company's image to the maximum as often as possible. The businesses that go out of operation are often the same ones who rest on their laurels too quickly. The internet and email mediums are an excellent way to promote your special line of work to existing and future customers. Here are some tips to ensure that you are one step ahead of your competitors at all times.

After Sales

Too many businesses fail because they do not see the point in an after sales technique. This is the method of convincing your customers that they should come back to you again and again. The sale is very important, but it is not the end of the story. After you have passed this point; you should be thinking about the follow up. Assuming that you are an internet based company; you will have all of the required contact details for your customers. You can send a personal thank you email to your buyers; this makes them feel a little special and shows that you are interested in them.

Feedback Request

This is an excellent opportunity to hear some constructive criticism from your valued customer. It may not always be what you want to hear, but is often very useful in fine tuning your method of operating. Perhaps there was an issue that you were not aware of; this is the chance to find out if your customer will order again. It is far better to hear a complaint than to never hear from the customer again. They will feel that you have their best interests at heart and as a result will be happy to use your services repeatedly

Special Offers

If you have some loyal customers; then why don't you show them how much you appreciate their custom? Use email to let them know about a special deal you are willing to offer them. This can often result in repeated sales and will encourage the customer to continue their loyalty to you. They are already your customer, but you can ensure that they will remain as such by letting them have a little something for nothing.

Cross Selling

You can take a page out of the leading internet based sales companies by suggesting recommended items to existing customers. Simply let them know what other items were bought by other customers who have made the same purchase as they have recently. You can often successfully nudge your existing customer into a direction that they would have otherwise not have taken. Do some research into the customers buying habits and see what trends they are following.

Offer Discounts For Referrals

Nobody likes to turn down a discount; your customers are no different. You can ask them to recommend you to their friends or customers in return for some free or discounted products.

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