Let's say you're an small business consultant specializing in one specific facet of online business. For instance, if you solely focus on AdWords, you may be missing out on more lucrative contracts due to your narrow focus. What if most of the potential clients you meet need a "full package" type service, including graphics, back-end programming, structure, training and sales copy? Unless you find potential clients only interested in your particular specialty, you could be in for a tough time. Learning all the other aspects well enough to be an expert, while laudable, takes time which could be better served marketing to businesses. So what's the solution?
As discussed above you could try to be a "jack of all trades," and provide multiple services. But you run the risk of doing everything mediocre as opposed to excellent. And it may take you too long to become an expert in even one of the various fields that comprises a full-services Internet consultancy. You could try to outsource some of the work inexpensively but again you deal with the possibility of missed deadlines, little to no communication and an angry client.
So, if you can't or don't want to do it all yourself, and the idea of outsourcing is too risky to you, what to do? Network! Go to local business meetings, get business cards of people in your field at your local business center. In short, look for people that are experts in what you are not. Once you have done this, consider forming a partnership with them.
Why you would want to do this should be obvious, but here are some benefits:
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