What comes to your mind when you notice an imposing signage in front of a coffee shop or eatery? It's the bright colors that attract your attention first. To maximize the visibility of products or services, large companies spend a lot of money researching on colors that match their business concept. It's true that colors affect customers psychologically. This is the reason you should look for a sign design Orange County company that uses shades based on the concept or theme of your business.
Once you are able to pick out the right shades, it will help you add relevant graphics and designs to grab customer attention. In this connection, it's important to note that there is no place for personal predilection.
First and foremost, opt for a tone that ensures maximum visibility. For example, you can go for a light font against a dark background to create a wonderful contrast. On the contrary, light background against a dark font will help your grab audience attention. While choosing a font color, ensure that they are not too gaudy and hurt the eyes. In simple words, the business signage should be legible enough to be read from a distance. As far as the background hue is concerned, it should not distract customer's attention away from the main message or tagline of your bistro or restaurant. You can ask designers from sign companies Orange County to get a clear idea about the same.
People associate colors with emotions and are affected psychologically. Therefore, when you are installing illuminated outdoor signs for your restaurant, choose warm shades like red, yellow, or orange. It will motivate people to saunter into your restaurant and relax and linger. Such hues will make customers spend more time in your eatery. Therefore, if your restaurant is located in a busy street, install illuminated or lettered signage in comforting shades of reds, yellows, or oranges. And, if you wish to attract the attention of passers-by, yellow is the best color to opt for.
Let's cite some examples to show how popular companies have made use of different colors to convey the theme of their business, products or services.
Blue has been used by giant corporations like IBM as this shade is associated with trust and confidence. IBM uses blue because as it wants to communicate to its clients that their products and services are dependable. This is the reason blue is also used by major banks and financial institutions.
Red and Yellow has been used by the world's largest fast food chain McDonald's for a purpose. Red is the color that arouses hunger and yellow is associated with the happiness and joy of dining out. Besides, yellow sign is also a great attention grabber!
When it comes to purple, it exudes a sense of luxury, wealth, and opulence. This is the reason experts from sign design Orange County companies suggest this shade for luxury fashion garments stores.
Therefore, in order to establish your brand color, make sure you choose signs with care and prudence. For creating a contrast that will cost you less, opt for shades of black and white.
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Davis Aiden has been a company head for years and is familiar with well-known sign design Orange County company. In his articles, he wants to share his experience about sign companies Orange County.
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