Sign Companies Orange County: Why Channel Letters?

By: Davis Aiden

When it comes to outdoor signs, it has 3 principal functions. First, it displays some information, attracts passersby, and finally enhances your company's brand image. Channel letter displays are therefore the signage choice for restaurants, bistros, coffee shops, pizzerias, and photo labs. So, if you are considering sign companies in Orange County to improve your brand visibility, you are on the right path! This article will walk you through the multiple benefits of channel letters.

Aesthetic Design to Add Zing to Your Brand

Outdoor signs, fonts, and logos do much more than just communicate a business message. The intangible components that make up your brand are also part and parcel of your bistro's outdoor advertising. Such signs incorporate the right fonts, colors, and graphics to make it aesthetically appealing and captivate the attention of potential customers. Channel letters invite food aficionados to your restaurant or pizzeria. In simple words, it should target the right audience to your business. The greatest benefit is that you can match the letters with the theme or concept of your business.

Font Flows with the Design to Convey Your Message

The selection of font plays a significant role when you are considering sign design in Orange County. The focus of professional sign companies is to select a font that flows with the design. Now, what does this imply? The size, height, and shape of the letters should be visible and easy to read even from a distance. Even people in moving cars should be able to get your brand message.

Colors Get You Attention

Colors are used to get the attention your food joint or coffee shop needs. The message screams out somewhat like this: 'I am here and have something very important to communicate'. This means when choosing colors for your letters, ensure that the colors chosen get your brand the attention it deserves. Shades of red, orange, and yellow will captivate the attention of your targeted customers right away! These colors also create a wonderful contrast.

Advertise Your Business at Cost-Effective Rates

Channel letters, be it simple ones to custom-made illuminated designs have the potential of grabbing the attention of thousands of passersby. These signs motivate customers to walk into your store even when the letters are placed at some distance away. Unlike print, radio, and television, on-premise displays promote your brand logo and message through repeat impressions. And, that too at affordable rates when compared to conventional advertising. The cost is just a fraction than what is incurred using traditional media.

No wonder why plush shopping malls, multiplexes, and big brands opt for such outdoor signs! These signs are also durable and last for years. So, there are no maintenance and replacement expenses.


Today, every business is going green. So, why should you lag behind? Sign companies in Orange County encourage you to use energy efficient LED channel letters. It not only saves power but also eco-friendly owing to the lack of lead and mercury.

So, if you want to add zing to your storefront and promote your brand, outdoor signage is the solution for you. It's like a salesman that never sleeps!

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Davis Aiden has been a company head for years and is familiar with well-known sign companies in Orange County. In his articles, he writes about sign design in Orange County and highlights the benefits of channel letters.

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