Should you use a third-party mailing service for email marketing

By: Marksmith12


Many of the smaller businesses directly opt for the auto responders after buying exclusive leads for sale or USA consumersales leads. However, you have to ask yourself whether using a third-party auto responder is better or whether you can set up your own mailing servers or whether you can use third-party mailing services. All of the 3 options are open for you whenever you are looking to market to those leads. The problem is that once you reach a certain level, it becomes more economically viable for you to outsource or set up your own mailing servers.
Once you know the factors which you have to consider before deciding on the mailing solution, it becomes easier for you to choose the right one.
We would today share with you a few factors which you have to consider before choosing the mailing solution.
1. Volume:
You need to understand that if you are not mailing in bulk, auto responders are the perfect solution for you. Owing to this very reason, when you have up to 100 to 300000 leads, you can easily go for the auto responder. The auto responder would be pretty affordable as well. Once you are crossing this threshold, you have to look at the third-party solutions or you have to look at setting up your own servers. You need to understand that once the auto responders are not able to get you a proper opening rate, your return on investment would be significantly impacted. Owing to this very reason, you have to 1st look at the volume and thereafter decide.
2. Rules and regulations:
Many of the auto responders are pretty strict even for the bigger customers when it comes to the spam rate as well as other complaints. As the volume increases, you can be sure that the number of complaints would go slightly up. That is why, if the auto responders are very strict about the complaints, you can set up your own servers and start emailing.
3. Type of content which you want to send:
Many of the auto responders are also sensitive to the type of emails which you are sending. They would not allow you to send emails in a certain industry. Owing to this very reason, you have to find out the permissible limits of the auto responder as well as the type of emails which they allow you to send.
So, once you are able to look into these points, it becomes easier for you to choose the right kind of mailing solution for you. This would help you in deciding whether you should set up your own servers or whether you should use a third-party solution.
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