Search Marketing and Web Analytical Services in India

By: Arjun Raghunath

Rage Communications is a full-service digital marketing agency where ideas are transformed into feasible solutions that help meet the clientsí business objectives. The agency builds websites and web based applications that encompass static websites, dynamic e-commerce platforms and a range of web tools such as documentation systems, content management systems online surveys and more. The agency also offers a host of services that include site and server management, online marketing, search marketing and web analytical services.

Search Marketing
An estimated 80% of the internet traffic is generated through search engines, and 90% of users do not look beyond the first page of search results. Thatís why Rage ensures that every SEO campaign is aimed at achieving the highest possible rankings.

Rage leverages its industry knowledge and extensive online experience to develop a set of best practices. These high value services are implemented on a year-round basis to deliver sustained SERP (Search Engine Results Page) rankings.

The agencyís search marketing services also extend to "Pay Per Click" management where in-depth keyword analysis is conducted to get the highest number of well-targeted visitors.

Rage offers various search marketing services including detailed site review, competitor analysis, keyword analysis, keyword density optimization, copy and content optimization, inbound link management, major search engine submissions, paid inclusion packages, visibility reports, analyses and recommendations.

Web analytical services
Accurate and timely information gets you ahead of your competition. With web analytics, you will be able to make the most informed decisions. Do you know how many visitors are coming to your Website each month? Do you know how they get there? How long they stayed on your site? How many different pages they looked at?

Simply put, analytics are a statistical representation of what works and what doesnít, whether itís a website or a promotional email campaign. Whether itís an e-commerce website, or a promotional email campaign, Rage deploys a wide range of web analytical services to gain maximum data.

Rageís web analytical services include traffic analysis, performance analysis, browsing behaviour analysis, split A/B testing tracking tools and usability testing.

Rage also offers an optimal service for clients. This multi-variant analytic system evaluates multiple options of online communications without the tediousness of repetitive A/B testing.

Founded in 1996, Rage Communications is based in Chennai, India and has branches in Mumbai, Singapore and Sydney. For detailed information on the services offered, you can visit Rage Communications at Rage is also present on Facebook and LinkedIn.

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Arjun Raghunath is a freelance copywriter and creative consultant with a decade-long experience in the online and offline advertising industry. Arjun also enjoys travelling whether it's to another country or to the nearby coffee shop.

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