Search Engine Optimization SEO Tips to Improve the Site

By: Gautam Punja


SEO is such an ever-evolving field that its scope and variety are increasing day by day. While the fundamental requirements of search engine optimization remain the same, there are small rules and techniques that professional SEO service providers use to make a site more effective. Needless to say, a good site must contain abundant information about the product it is promoting. Besides that, links should be provided to appropriate sites, in cases where further information is necessary regarding a terminology or statistics. Users would always prefer to have a doubt cleared immediately, rather than go back to Google and search for the meaning. Having good outbound links is, as such, a search engine optimization SEO rule that is strongly recommended.

Outbound links are not very important from the point of view of making a site search engine-friendly. While evaluating a website, search engine bots take into consideration only inbound links from other sites. But outbound links, besides being advantageous to users, will help in establishing connections with other sites and thus in receiving reciprocal links. Association with other sites will help in increasing the visibility of a site also. Because of these, professional SEO experts add outbound links wherever necessary. Submitting a sitemap together with the site will help in speedy indexing of the site by search engines. A sitemap is a document that lists all the pages of a website, and their sequence and order of importance. While submitting a sitemap is not mandatory, having it will help the search engine spiders to crawl and index a website, especially larger website, more easily. It is thus an important search engine optimization SEO tip.

It is beneficial to have keywords in filenames and URLs, but URLs with too many hyphens may not be user-friendly. Further, there is a difference in using a dash (hyphen) and an underscore. Google’s algorithm treats a dash as a space separating the two words, whereas an underscore is valued as a nihility. When there is an underscore in the middle, the crawler connects the two words and treats it as a single word. Professional SEO service providers keep this distinction in mind when creating a URL. A site should be designed in a way that site visitors, especially those who are not very tech-savvy, should be able to navigate easily through it. Another rule to take care of is not to design a site with a heavily ornate or animated page as the opening page. Though some site owners prefer it because of its aesthetic effect, search engine optimization SEO rules do not encourage the incorporation of an elaborate page that does not provide any useful information because most users dislike the unnecessary delay caused by it.

The user should also have the freedom to use a site the way he wants. For example, music is something that many love but not something that everyone would like to hear all the time. Nor would people like to be treated to a bombastic speech when they are gathering information from a website. As such, professional SEO companies will make sure that if there is any audio component on a website, it is not automatically activated when a visitor enters the site. The user should be able to gather information visually, and entertain himself to music or other oral bombardments only according to his choice.

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