Search Engine Optimization Firm Explains Reasons for Website Penalty and Ways to Evade It

By: Josi Maran

Google checks the quality of a website and determines whether it is substandard or not. If it is found that the site is not up to the standards of, it will be penalized. Generally, low quality sites fall into this category. This is the reason a professional search engine optimization firm evades even trivial mistakes. In this article, we are going to discuss the reason for penalty, and how to avoid it.

Optimizing Too Fast

Web pages that have been just designed, if optimized too fast, will suffer in terms of ranking. Thatís because you are trying to earn multiple backlinks to your website too fast. As far as Google is concerned, it doesnít like backlinks to be generated that fast when a site is new. It could be one of the reasons of being penalized. To be on the safe side, be slow on link building, and pick up gradually.

Linking to Adult and Gambling Content

You place a link to a gambling or adult website, and be prepared to get doomed! Even if you are paid handsomely for placing such links, you cannot do it. Else, your site will be penalized by Google, as well as by other search engines. A well reputed SEO service provider will never opt for such illicit ways. However, if an adult site is trying to link you from its site, there is nothing to worry. This is what has been said by Googleís Matt Cutts. Ensure that you donít link to such sources.

Plagiarized Copy Will Land You Nowhere!

There is no mercy if your web pages are found to have text that is copied from other sources on the internet. As a consequence, your site will not exist anywhere in the search engine results pages (SERPs). If you are not able to churn out unique and quality content, get it done by professional writers. You are free to hire someone or outsource the writing task.

Copyrighted Visuals

Are you downloading images from other websites and using them in your own? This is completely illegal, and search engines will penalize severely for this. To avoid such hassles, use images that are original. Or, you buy images or get the permission of the author to use it.

Stuffing Content with Keywords

It is true that your web page content must have the right keywords. Then, stuffing text with too many keywords will do you more harm than good. Search terms that are placed unnaturally in the text will disturb the natural flow of information. Sites employing such forbidden on-page SEO tactics should get prepared for penalties. If you do not have the right resource to do it, take help of a search engine optimization firm. These firms have qualified and experienced writers who will use keywords in the content to make it sound natural and useful for online visitors.

Flash Content minus the HTML Option

Though Flash looks appealing, but search engine crawlers have difficulty in indexing such sites. This is the reason designers must create an HTML version of the site, as well. This is beneficial both for SEO, as well as, for visitors. Flash bases content like flying texts, or heavy animations take longer time to load than HTML ones; therefore visitors might get impatient and leave your site before the content loads.

What are your views on the subject? Please share your comments.

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Josi Maran is a digital marketing expert and possesses ample knowledge in ethical search engine marketing. †As a techie, she enjoys sharing her valuable knowledge with her readers. Continue reading if you are really interested to learn about SEO service provided by search engine optimization firm, and related topics.

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