Search Engine Optimisation for Small Business

By: Search Pros

Small businesses have some very distinct advantages over corporate players. In the SEO game, they are able to respond quickly to changes, make innovations quickly and add functions to their websites. In many cases, big companies have to go thru extensive consultation, decision making processes and signing offs before anything happens. Our experience indicates that most large companies are a long way behind online but have the power of their brand to their advantage. An example of this is that they can’t be found in the search engines for what they sell but they get plenty of traffic when people search for their brand e.g. coke.

Small businesses often target a specific niche market or client and in online promotion, this is a distinct advantage. It is far easier to promote your site to a niche market than to a general market e.g. border collie breeders vs dog breeders. When working out who you want to attract to your site, you should consider this. Is there any point in attracting everyone looking for dog breeders when you only sell border collies? You may get lots of traffic but are they really your potential client or just empty numbers?
Lets answer some frequently asked questions about Search Engine Optimisation:
Why do search engine optimisation for Google and not Yahoo or MSN?
We suspect that you could answer this one yourself. Almost everyone you meet will tell you that when they look for something online, they ‘Google’ it. It doesn’t mean that you shouldn’t also look at optimising your site for the other search engines but in many cases, what you do for Google, will also get you high rankings in the others.

At the moment, Google is the king of search engines and for the foreseeable future it will continue to be. This is why it is worth spending time concentrating on optimising your website for this search engine first. Statistically Google gets around 66% of all search traffic and the rest is split between the rest.

In most cases, our clients see little traffic from other search engines at first but after a time it grows to about 25% from MSN Live and Yahoo. This is why we spend so much of our time studying googles nuances and how we can apply it to our search engine optimization work. Google makes little changes but overall if you approach your website methodically, you can get great rankings across a range of keywords.

Best of all, the work you do for Google will help you right across the board with the thousands of other search engines worldwide. Remember though that normally, Google will determine your location from information on your website so you are more likely to show up highly in the local Google than (unless you are in the US).

Get Google… and they will get you to the world!
Why use search engine optimisation when I can buy clicks / Google Adwords?
One of the first things that you will notice about Pay Per Click advertising is that once you stop paying, the visitors stop coming.

Obviously if you are paying $1 per person but making $300 profit per product sold to every 10th person then you aren’t about to turn off this stream of traffic. Of course if you were getting those visitors for free, it would be another $10 in your pocket or another 3% profit on your bottom line.

In some cases, we have worked with companies where the cost of their clicks and overheads was eating up their profit to the point where even with hundreds of thousands of dollars in sales, they weren’t making any bankable profit at the end of the month!

So what is the point that I’m making?

PPC is a useful tool but why not put some effort into getting those visitors for free? Not to mention that they continue to come long after the initial work is done and by building on it, you can increase the numbers greatly. All you need to do is keep building on your work.

By using a Small businesses have some very distinct advantages over corporate players. In the SEO game, they are able to respond quickly to changes, make innovations quickly and add functions to their websites.
specialist company like Promote, not only do you get the work of a specialist but it leaves you free to carry on your business as usual and deal with the new business your website will be creating. SEO maintenance plans provide ongoing adjustments and tracking of your rankings, link building and up to date advice.

Article Directory:

| More

Promote's professional SEO services in Brisbane, Gold Coast, Sydney, Melbourne. Our Search Engine Optimisation company can optimise your website so that it draws every last bit of traffic from the search engines. Website optimisation for your business is our main objective.

Please Rate this Article


Not yet Rated

Click the XML Icon Above to Receive Internet Marketing Articles Articles Via RSS!

Powered by Article Dashboard