Search Engine Marketing Tips

By: Mel Joelle


Search Engine Optimization or SEO is a process of ranking your site on top of other sites. This is made possible whenever a search is done in the search engines where specific keywords or key phrases are keyed in. Your website is likely to appear on the top list if it ranks the number one spot if you have ranked on top from among numerous sites. SEO is done to increase the rank of a site. It is ideal for newly starting business to be known in their respective fields.



There are numerous ways to increase your SEO ranking. You can take your most popular article and have a sequel written for it every year. This will have your article updated and have it remain on the top list. You can also pick 20 social media sites that use “rel=’nofollow” and start creating content to draw traffic. Remember, the more desired traffic your site generates, the higher chances of getting on the top rank is at hand. You must also stop bookmarking web sites for a month and save your old bookmarks for later re-importing. Every week, you must remove 5 pages from your website. A fresh content is more likely to draw traffic from users.



To improve your desired traffic from users, you can add a blog to your website. It gives prospect

clients the chance to interact and give you feedbacks that would help improve your products. Search engines love fresh content so you must update these blogs on a weekly basis. Blogs promote social bookmarking from customers. It also gives interaction a big part but you must make sure to remove all spam comments or those that have duplicates. Blogs play an important part in SEO ranking since it can increase website authority and higher number of pages to lever internal links with.



You can also use Google Analytics which is offered for free. This will have you updated with a range of critical data about the website and how well it performs in search engines. With different features added in this software, you will be able to track keywords, search engines and traffic sources. This will have you identify if it is producing sales or the desired leads. The software has a lot of information which you can use in to learn about your keywords and web pages.



To have your site rank on top of search engine results, you must make the unique content. Google ranks sites which have relevant contents that cannot be found elsewhere in the internet. This means that contents for every site must be different to eliminate duplicate issues. You can also create a different webpage for each key word or key phrases. You can make use of the tag, description tags, <h1>, body copy and URL for a particular keyword or key phrases. 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