Sample Business Plan

By: Ayaz Haider


Business plan is one of the most important documents you need to prepare, if you are starting a new business or seeking investment for expansion purpose in already running business. Business plans are normally intended to present in front of investors like banks and mutual fund companies. Banks and financial institutions examine business plan from every aspect before deciding to lend funds. They normally check your marketing and financial strategies that you propose to compete with rivals.
A business plan can help you to make decisions such as what product or service you can market? What is the right time to market that product or service? These types of questions can easily be answered if you come up with a business plan outline that contains your goals, cost of product or service, a marketing plan and a properly researched exit strategy. All in all, a business plan is a presentation of entrepreneur’s skill and ability of achieving targeted goals.
Writing a business plan your self is good thing, if you have the knowledge and skills. It makes sense because you are the owner and know exactly what you want your investor to see. But if you are not sure how to present your ideas, a sample business plan can prove useful. A sample business plan can help you to focus your research on following areas of business plan.
1. Summary:
This section comprise of following attributes:
• Business Concept
• Current situation
• Key success factors
• Financial situation/needs

2. Vision:
This section contains vision and mission statements of entrepreneur.
3. Market Analysis:
This section covers fundamental and technical aspects of market such as:
• Market size
• Market trends
• Market segments
• Target customers

4. Competitive Analysis:
This section involves analysis of competition through:
• Type of competition
• Direct competitors
• SWOT Analysis

5. Products:
This section provides details of company’s main operation by describing:
• Product overview
• Products positioning

6. Marketing and Sales:
This section provides details of how company is reaching to its customers:
• Marketing strategy
• Sales plans
• Marketing mix (4P strategy)

7. Operations:
This is an important section for investors, it tells them about how business is running:
• Key personnel and their qualifications
• Organizational structure and management hierarchy

8. Financial Analysis and Strategy:
This section tells investors about business proposition by describing:
• Balance Sheet (Present & projection)
• Profit and Loss (Present & projection)
• Cash Flow (Present & projection)

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