Sales Enablement: Software as a Service (SaaS)

By: Jack J. Boyd

What's the difference between sales enablement delivered through the web as 'software as a service' (SaaS), and traditional installed sales enablement software solutions?
Traditional sales enablement software has been overtaken in recent years by 'software as a service' (Saas) models, also known as "online sales enablement", "hosted sales enablement, and "on-demand sales enablement." Today, more companies than ever are turning to the Web for business applications and solutions like sales enablement.
Why? Because to steer your company through these turbulent times, it's more important than ever to be on top of every lead, every opportunity, and every customer interaction. Without a big up-front software investment that's expensive to install and maintain. With the web's Software as a Service (SaaS) pay-as-you-go model, the price of success is dramatically lower.
Web Sales Enablement gives you Rapid Time to Value and quick Return on Investment (ROI). Eliminating the need for a big up-front capital investment offers an immediate shortcut to sales success-and money in your bank account.
Web-Based Sales Enablement Offers Rapid Same-Day Deployment.
Hosted SaaS implementations usually happen in a matter of days or weeks-compared to 12 months or longer with traditional client-server software.
Hosted Sales Enablement Makes Customization Much Easier.
With online sales enablement solutions, basic customizations are easy, so even non-techie users can make changes in minutes via a friendly interface.
On-Demand CRM Provides Unlimited Scalability.
Sales enablement as SaaS uses a multi-tenant approach, so there's no single 'instance' of the software, there's many, and you can scale your implementation fast-without incurring high costs or waiting months.
Web Sales Enablement Features Painless Upgrades.
Because deployments of new sales enablement features are almost instant, you're always using the latest version with web-based sales enablement systems-so upgrades are easy and painless. Going through an upgrade of a sales enablement product is just like when your favorite consumer facing sites, like Web-based email, upgrade all of your "stuff" is there and working right away. You'll never even notice the change.
Sales Enablement Summary:
On-Site Sales Enablement Software Deployments.
The tired old client-server model for on-premise sales enablement software requires your business to invest in an IT infrastructure build out, including networks and servers to run it all. You'll also need to hire a team of IT professionals to install and maintain the software as the software vendor makes changes.
Web Based Sales Enablement.
Web-based sales enablement, hosted sales enablement, on-demand sales enablement, software-as-a-service (SaaS) sales enablement-all these terms refer to the same thing: a new model for delivering sales enablement over the Web. With this popular type of sales enablement offered by a provider like Sendside, there's no software or hardware to buy, install, maintain, or upgrade.

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