SMS Marketing in UK

By: rajshekar

SMS Marketing in UK
What is SMS?
Short Message Service (SMS) is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices.
What is SMS Marketing?
SMS Marketing is about promoting the business through text messages of mobile phone. It is indeed an extremely easy, economical and fastest way to introduce the business or new product to maximum number of people.
The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. Along with SMS, the MMS, includes pictures messaging, is also increasingly becoming essential marketing tool by these organizations.
SMS marketing has more advantages; some of the advantages are as follows:
Cost effective: Contacting your clients by phone or by post it costs a lot of time and money. Interacting with them via SMS lowers the total communication cost significantly.
SMS is fast: SMS marketing is not universal yet, and this means that consumers are more likely to read the messages they receive.. This is perfect to communicate urgent and important information (appointments, crisis alerts, delivery info,). Getting people to read your message is the first step towards getting results.
Personal: People regard their mobile phone as a very personal device. Contacting your customer by SMS will be considered a personal service.
Interactive: Your customers have the option to send you an immediate reply or respond with feedback. SMS is the most suitable direct response medium.
High Impact: 98% of all SMS messages are opened and read. For e-mails this is less than 40%.
SMS provides UK based companies with a cost effective and efficient method of promoting their products and services.
SMS marketing utilizes this basic service offered by mobile operators in the UK. Advertisers can setup proprietary or custom-built software to send out promotional and marketing messages to the subscribers of cell phone operator companies.
Difference between SMS messaging and E-mail messaging as follows:
In email marketing there are chances to redirect your mail to spam or other email filters, but SMS is direct connectivity to the customers. The customers always look at their mobile and check if any SMS received.
Short messages like 160 characters will force your client to read the SMS. So this type of SMS is boon for marketing through your mobile device. . It will give your company a head start in winning the battle for the next generation of shoppers.
By this I would like to conclude SMS marketing is the easy way than email marketing, to increase your business log on to
For more information on SMS Marketing in UK you can visit

Article Directory:

| More

This is John from Buzoonga, for more information visit

Please Rate this Article


Not yet Rated

Click the XML Icon Above to Receive Internet Articles Articles Via RSS!

Powered by Article Dashboard