Search engine optimization has brought about a revolutionary change in the way users access information over the Internet. With newer concepts like social networking websites and social media, another concept that is fast gaining precedence is social media optimization of websites. Social media optimization is the process of creating a presence for an entity, be it a brand, product, company or individual and create an online exposure for the same. This might have the result like the promotion of a product launch, an event or even the release of a movie. Some people are now debating whether SEO is better than SMO or vice versa. Here are some points that would help you decide which you should concentrate more.
Traditional, off page search optimization is a comparatively longer process, and you cannot have overnight results because of SEO. Unless you have 'superstar' content that you create specifically to create a buzz around your website, you would need to wait for anything between two months to a year to get the results from your SEO campaign that you might want.
One major debate about search engine optimization is that one can never be sure about the interest levels of the traffic that the site gets, and if it is a content driven traffic, the webmaster might need to follow up the said content with other content of the same interest value.
The other aspect of SEO you need to remember is that there is a lot of off page as well as on page aspects to it, and SEO is more or less becoming a 'tool and labour' intensive activity, instead of a concept intensive activity. However, SEO has a long lasting impression on the traffic. Go to a social networking website, and you will find many SMO campaign pages that have little more life than a boxer does in the thirtieth round of a knockout bout.
When it comes to social media optimization, there are chances that just the fact that an entity has created a page on a social media website might create a big enough buzz. Then again, creating content for a social media page is not as difficult, and the various other aspects like copyright infringement are much more relaxed, which make it much simpler to maintain a social page, as compared to an SEO campaign. You would be surprised to see how much traffic one image that you post on a SMO campaign led website would bring to you, compared to what you would get from implementing SEO aspects into a website for months on end.
Concisely, SEO is not dead – yet, and is still one of the most important traffic sources for websites, both big and small. It is a fact, though, that SMO is fast turning out to be a faster, younger relative of SEO, and many professional bloggers and smaller websites are paying more attention to SMO – because it also more 'funner' to have a social presence for the people behind the brand, product or event.
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The debate between social media and search engine traffic is not an easy one to settle. As one of the leading CT seo companies, we are often asked about which traffic should be chosen over the other.
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