Ever since the mad rush for the top spot on search engines ranking pages has begun, SEO companies have mushroomed all over the place. So, if you want the best ROI on the money you spend on SEO, you need to sift through the crowd with a fine sieve and choose the right company. Here are 7 tips that can help you.
Expertise over multiple SEO disciples
Effective SEO is mainly a three dimensional discipline – on site SEO, offsite SEO and technical SEO. Check out the companies' expertise on all the three fronts by talking to them about it and by going through their previous projects.
Do not hire companies who sell packages
Times have changed and "organic" is the by-word in today's SEO scenario. So, if you find a company selling guaranteed packages, probe deeper. While they might be able to fulfill their guarantee, your website might end up with hundreds of worthless inbound links or a good rank on a search engine that hardly matters. Ask questions, evaluate their answers and be sure about their expertise before hiring them, if at all you want to.
Testimonials are important
Do not just go through the testimonials published on the website of a SEO company. Contact previous clients and talk to them about the efficiency, work ethics and expertise of the company.
Knowledge about latest advancements
Search engines keep changing their ranking algorithms. Every time there is a change, your SEO tactics need to change and becom apt for the latest requirements. Before you visit a SEO company, learn about the latest developments and talk to the professionals about it so that you can gauge their level of expertise.
Approach towards SEO
Although SEO is essentially a process that increases the search engine rank of your website, it should be implemented with an aim to obtain many more benefits. For example, SEO is great for branding. When approached in the right manner, SEO can get you substantial conversions and increase your client base. When you hire a company, check their approach towards SEO. You can reap much better benefits by hiring a company that gets you more benefits than just a good SEO rank.
Is the company's website optimized?
You can get a good idea about the expertise of a SEO company if you study its website. All you have to do is visit alexa.com, key in the URL of the SEO company's website and analyse the results. Alexa gives you a complete picture of the company's website rank, the number of visitors in the past few months, increase and decrease in popularity and all such details. If the results are not satisfactory, do not hire the company.
Stay away from companies that charge a large upfront fee. If you are not satisfied with the company's work and want to terminate the contract, you could end up losing money. Efficient companies do not ask for large down payments and long term contracts. They show results and convince you to continue using their services.
Finally, when you talk to professionals in the company, try and gauge the interest that they show on the work, their curiosity towards new techniques, and a drive to keep abreast of developments. Hiring such a company can be worth the fee you pay.
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