SEO refers to the term Search Engine Optimization. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
If a website is currently ranked #10 on Google for the search phrase, "how to get a new book" but wants to rise to #1, this website needs to consider SEO. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.
White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.
When optimizing a page it is important not how you see it but how search engines see it. A search engine spider simulator is a valuable tool that can help you see a site with the eyes of a spider, so that you can correct any mistakes you might have that will deprive you of top ranking with search engines.
SEO is the medium to promote your website in order to have high rankings. There are different tools and techniques to promote your website through our search engine optimization strategies, from setting your website positions in the search engine through website optimizing with SEO friendly content. Website Optimization is the means to pull traffic in order to promote your website and improving the ranking of your website. Implementing relevant keywords in the right places are very crucial.
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