A friend of mine told me a story the other day about a prosperous physician who is attracting thirty-two new clients every month. This is an incredibly achievement for anyone in business, and when I asked what one marketing strategy he was using to get that many new people to join his practice, he said he didn't use just one strategy to get thirty-two people. He uses THIRTY-TWO INDIVIDUAL marketing techniques the get 1 new person each.
In today's article I'll be discussing a few of the techniques he uses. One of the biggest complaints I hear from home business owners is the lack of quality prospects. When I dig deeper and talk to these people I find they are usually only doing 2 primary techniques: 1) attempting to sell to their friends and family; 2) Calling people for a purchsed list which most likely has been sold to multiple people. If you want to be successful in business you have to find more people to talk to. You can’t expect to have massive impact until you take massive action.
Your mindset has to be focused on how many different ways you can attack in order to penetrate the fortress of prosperity. If you don't have a lot of money to spend on your marketing strategies there are oodles of free resources online that you can use.
Here is a small list of marketing techniques you can start to use right away. Set a goal to get at least 2-3 new customers from each and you’ll see your success skyrocket:
-Video marketing (YouTube, Viddler, Yahoo Video, etc.) – join all the major video hosting sites and submit content regularly
-Ezine Article Marketing – some article submission sites will anoint you with an expert author status simply for submitting consistently. This raises your credibility
-Blog Radio - Got something to say? Get your own radio show and broadcast it everywhere in the internet including places like iTunes.com
Live Streaming Video - Stickam.com is the largest live streaming video network and many network marketing leaders use it to market themselves and their products.
-Free Classified Ads - Don't forget this very basic marketing technique. There are hundred of free sites out there for you to use. Just like video marketing, you have to be consistent in order for this to be effective.
Do yourself a favor and search Google for “top online marketing strategies” and other such headings to glean the collective knowledge of those who have found
You don’t have to limit yourself to online strategies in order to make massive impact for free. Here are a few other ideas that will help you when you’re face to face:
-Meetup.com – this website will connect you to local networking events in your area for any targeted audience. You can become a “regular” at these events and build your credibility.
-Private membership clubs – typically these clubs are a great way to become the resident expert in the group. How it works in groups like this is they only allow one person to represent a unique skillset to join the group. This gives you complete access to the rest of the club members. Many of these organizations have a referral quota, so you’re guaranteed to acquire new business.
-Drop cards - AKA sizzle cards, are great because you can walk in somewhere and just leave them behind for anyone to pick up. Drop cards that resemble money have the highest success rate. When implemented consistently and in the right places, you’ll get calls and emails on a regular basis.
There are so many other ideas out there, just put your creative hat on and see where your ideas go. The key to success is to be passionate about what you are doing and then back that up with a strong marketing plan to get the leads coming in. Think like a bear hunter: set traps all over the place and where ever your target audience frequents. You’ll get a healthy supply of new business when you focus on conquering your territory.
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Carin is an expert on helping people with their network marketing strategies. If you want to learn how she helps people get 50+ leads a day visit, mlmprofessionalsonline.com
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