Reap the benefits of bulk SMS marketing tools

By: Prakash Kumar

Marketing experts have devised a very powerful way of promoting products and services - SMS marketing. SMS marketing helps brands in retaining the loyalty of their customers. They enable brands to engage with their audiences by encouraging response and feedback, resulting in high interactivity. SMS marketing also helps in informing the customers about new innovative campaigns and product launches. However, before launching an SMS marketing campaign, it is important to know the different specifications involved in it.

Today, a large number of small and medium sized businesses are using bulk sms marketing campaigns to market their respective brands. Out of all the SMS marketing solutions, bulk texting has gained the highest popularity among brands, as it is known to save a lot of money and time. After the advent of bulk texting, sending across a single message to a wider audience became easier, thus simplifying the process of mass marketing. Growing more and more popular with each day, bulk texting is all set to take over the SMS marketing domain. Apart from bulk texting, mobile or SMS marketing also includes infrared and bluetooth marketing, MMS marketing and a number of other SMS marketing solutions.

Apart from being a great medium of communication, mobile phones have also proven to be an effective marketing medium. SMS marketing, which is the most basic of all campaigns, is an effective marketing tool which can be executed using mobile phones. Today, people may or may not have an internet connection or even a computer at home, but they definitely have a mobile phone. Even people who don't read the newspaper or watch television jump at the sound of their message tone. Bulk sms marketing does not even require a GPRS package to be enabled on a phone, which makes it an effective tool in order to reach a wider base of audience. In bulk texting, a single message can me sent to multiple recipients at the same time, thus eliminating the need to type in the same message over and over again.

Another popular SMS marketing tool that is used by companies is sms long codes which is a telephone number that can be used to expand the audience base of a company. This tool has carved a niche for itself, not only in the telecommunications market, but also in the commercial market. Many brands are using long codes to achieve engagement in value added services too. Using long codes is the most cost effective and convenient method of advertising. With sms long codes, a unique keyword is given to each company which helps in directing messages to that particular long code.

Today, the audience of any brand can be easily targeted with the help of effective marketing solutions like long codes and bulk texting. However, the wonders of bulk texting and other marketing products are not only limited to brands and small companies. Now, it is also being used by the government in order to reach out to its citizens.

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