Reach Thousands of Your Prospects, Absolutely Free.

By: amit017

I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.
Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or two of my time and the payoff were huge. And you can do it for your business, too.
It's called Public Relations
And it's simpler than you might think. If you follow a few basic
A few rules

PR isn't hard when you follow these 6 basic rules:

(1) Identify news outlets that reach YOUR target audience
(2) Send news that is important to, and includes a clear BENEFIT for the publication's audience
(3) Send your release to the APPROPRIATE writer or editor
(4) Include a "HOOK" or something that makes it more interesting or relevant to the publication and their audience (in my case, since the writers covered the local advertising community, I led with the fact that I am a local ad agency veteran)
(5) Follow up with a phone call
6) Make yourself available to do an interview, answer questions or provide additional information
I challenge you to consider how you could use PR to market your business. It really is easier than you think and the results can be amazing!

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