Property Video Marketing For Estate Agents

By: Perry Stevens

Estate agents and property developers have sold, leased or rented properties to customers in the same traditional method for quite some time.  Small photographs in the property section of newspapers and specialist magazines, 2 or 3 photographs on a company website and feature displays in their office windows.
However in the USA, Canada and Asia real estate sellers have embraced the power of video to advertise commercial and residential property to a global audience.  With 80% or buyers starting their search for property online using the internet, it's a logical step to take.
Property videos can be viewed by potential customers where ever they are in the world, 24/7 365 days a year. Instead of the usual 2 or 3 photographs, a slideshow video can incorporate 20 to 30 photos and those with a bigger budget can have their property professionally filmed. A property filmed from the customer's point of view (POV) allows the buyer from the comfort of their home or office to have a virtual tour of the property and surrounding area as if they were there.
Titles and banners can incorporate more information about the property, music, voice-over  or narration and even presenters can add that extra professional touch to engage the buyer to sell them their perfect property.
Property videos are the essential first viewing. They save the estate agent, property developer and buyer time and money from wasted viewings.  
Property Videos can be embedded onto the estate agents website or uploaded on to popular video hosting websites such as Youtube and many more. The URL links can also be emailed to clients to view at their leisure.
So imagine a buyer is in New York, Dubai or Hong Kong. They can view a number of property videos from their desktop or mobile phone before they fly to London knowing that what they've seen online has given them a fuller picture of their investment and are ready to buy their new home in the UK's capital.

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