Many people think of promotional items only as things that are given by businesses to their clients and customers, as sales incentives and to promote company awareness. However, promotional items-and polo shirts in particular-can also be an excellent way of increasing staff morale and creating and maintaining a recognizable identity for your staff and your company. Printed polo shirts can be used in a variety of ways to achieve these objectives. There is a wide range of different styles and colors of shirts available, so is an easy task to choose something to complement your company image, logo and colors. With a company name and logo branded on your shirts, they can raise the profile of your business and can be used to promote staff morale too.
• Promotional polo shirts as an alternative to uniforms
If you’re happy to let your staff wear more casual apparel in the workplace, giving them company-branded polo shirts can be an excellent way of reinforcing your company identity. Any business can benefit from doing so, in several different ways. First, it means that all members of your staff are easily identifiable as such. If you operate a retail business this can be particularly helpful for your customers and goes a long way towards boosting customer satisfaction. Where applicable, you can use shirts of different colors to identify staff who members work in different departments, or department managers and team leaders.
Distributing branded polo shirts also ensures that your employees always look tidy and present a unified image, and at the same time allows them to remain comfortable. As an added bonus, your promotional polo shirts will increase public awareness of your company whenever they are worn out of the work place-by staff arriving at or leaving work, or when they lunch at cafes in the area.
• Identification for staff who work off-site
Along the same lines, equipping off-site staff with polo shirts that identify them as members of your company presents a neat, uniform image and also serves as an advertisement for your company. Any employee, such as a repairperson or other home visitor who works outside of the office, is effectively publicizing your company every time they leave the work place wearing a polo shirt displaying your logo.
• Promotional polo shirts for company events
Polo shirts can be used at company events for a variety of purposes. If you're hosting a company picnic or sporting event, the shirts can be given as spot prizes or be given to team members, for example. If you are the host of a trade show or conference, printed polo shirts can be worn by your staff so that attendees can identify the people who are running the event.
• Incentives to increase staff productivity and morale
Giving gifts such as company-branded polo shirts can be a great way to increase the morale and reward the productivity of your staff. Company branded polo shirts help your staff members feel like part of a team, and that is always a great morale-booster. It may even be beneficial to create two or more different shirt designs, and save one for your most valued staff, who prove their worth by being particularly productive. Such items can end up being status symbols that will drive your employees to work harder in hopes of being rewarded with one.
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Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is the co-founder of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional polo shirts, pens, mouse mats, umbrellas, corporate items and much more. For more information please visit www.yesgifts.co.uk
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