Product Marketing Through Custom Designed Labels

By: Leeanne Kunne

The shift from rigid packaging like boxes to flexible packaging like a pouch has been taking place over the last few years. There are many reasons for this shift. The prime supporting reason for making the shift is weight. Flexible packaging is consistently lighter weight than rigid packaging. This cuts costs for manufacturing and shipping product, so it either increases profit margins or passes some savings on to the customer or perhaps both.

Another reason for the change is package design and graphics. Flexible packaging can really be played with graphically to get a label design that will "wow" the customer and stand out from the competition. There are special printing techniques that provide crystal clear logo printing that is especially vivid. There are barriers like zip locks and spouts that make flexible packaging more usable and functional for the end user. Most flexible packaging is reusable - much more economical for the customer and it is eco-friendly. And speaking of environmentally friendly, it doesn't take as much from a resource perspective to produce these types of packages - again, some savings.

Companies that can handle flexible packaging as well as rigid packaging with printing and labeling are moving ahead by leaps and bounds of those competitors who have not yet made the leap to flexible. One company that stands out in the crowd for versatility and their own flexibility is Anchor Printing. Having been adding labels to products since 1947, Anchor Printing saw early on that flexible packaging was going to be a wave of the future and got onboard right away. They consistently keep up with cutting edge technology so they stay with or ahead of the curve. And one of the ways they take care of their clients is to be well rounded enough to get them to market faster than the next guy.

Package development, production, design, and development can all happen at the Anchor facility. This gives their clients that edge it takes to get to market faster and more efficiently, and the most efficient and fastest wins, in this market. The range of capabilities for Anchor Printing is truly astounding. They have the ability to produce pressure sensitive, die cut labels and tags, printed roll-to-roll unsupported films, full-body film shrink sleeves that work for bottled beverages and additional containers that are unique, laminated and printed pouches, and much more.

But, the real gold is in Anchor's outstanding list of services that they can provide any client for their printing needs: graphic design that has won awards, development and prototyping on products, complete digital prepress and workflow, in-house lamination, outstanding QC processes, custom shipping and distribution, and so much more that it is impossible to list them all here.

Anchor Printing has seen the future of Custom Designed Labels, label printing, and packaging, and they have taken steps to stay abreast of the technological changes that are needed in order to move ahead in this new market. With their state of the art facility and highly trained personnel, Anchor Printing, as a Custom Label Manufacturer, will be staying up with new innovations in packaging and label printing for some time to come.

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At Anchor Printing, we take pride in offering our clients Custom Designed Labels, pressure sensitive labels, roll-fed labeling, shrink as well as flexible packaging options. Visit today to learn more about this Custom Label Manufacturer.

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