Price is not most important thing to online shoppers

By: Anish Kumar

Online shopping has become one of the most popular ways to shop these days. The ability to browse through the stores from the comfort of your living room has catapulted online shopping to the head of the pack. Most people do not mind paying slightly higher prices that can be associated with online shopping. The higher prices are usually a result of factoring in shipping costs, not the actual cost of the item.

There are so many tools to make shopping online easier and much faster. You can compare prices from 100s of stores, all at the click of a button. The ability to see if an item is in stock, without driving all over town is another huge benefit to online shopping. Online shopping sites typically provide customer reviews, that can give valuable insight to a product.

People that have weird work schedules can take advantage of online shopping at anytime of the day or night. Shopping in your jammies is very relaxing, and a customer can sit back and enjoy the experience. The ability to browse only the items that they want to see, and the price that they are willing to pay is important for people that may be pressed for time.

Being able to avoid holiday crowds is very appealing to a lot of people. The ability to get in and out so to speak, without dealing with rude salesmen or lines just adds to the pleasure of online shopping. The selections available are greater than if you were in a brick and mortar store.

Occasionally, an online retailer may charge a little more for an item that you could get at a local store, but in most cases it is well worth it. The amount of time and energy saved from physically driving to a store is becoming more necessary today. Saving money on gas is yet another reason for paying a few extra dollars at an online store.

Consumers are driven by convenience. Online shopping is very convenient, consumers are willing to pay more for convenience. People living in rural areas are willing to pay more for items that they would not be able to find in a store nearby them.

Parents of young children are more than willing to pay a little more online, if it saves them the hassle of dragging small children into a department store. The ability to shop without a youngster crying and possibly throwing a tantrum, is worth a few dollars. The cost of a babysitter is more than online prices, so a parent is still coming out positive.

A consumer has to be comfortable with any online shopping site, so reputation is very important. Having a secure way to pay over the internet is also a huge factor for online shoppers.

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