Prestashop – How Is It the Best Choice for Small and Mid-Size Online Business?

By: kevinnsmiith

The success of your online business to an extent depends upon the functionality, user-friendliness and look and feel of your ecommerce website. So, while selecting a platform, you really have to be very careful so that you can make a right choice. Obviously when so many options are available nowadays, it becomes slightly difficult for companies to choose the best from among them.
However, Prestashop has been one of the most popular open source ecommerce platforms since its launch in 2007. Already used by hundreds thousands stores all across the world, it has gained a good reputation as well as loyal users. It is a wise decision to opt for Prestashop development if you’re looking to start your business website within a short span of time or wanting to control all your stores from one single location.
Let us explore further how it can be a right choice for small to midsize online businesses.
Compatible CMS: The biggest benefit of Prestashop is that it is compatible with all browsers including Opera, Mozilla, Internet Explorer, Safari, Google Chrome and others. Additionally, it is well suited for all the latest devices including touch and type or touch only. So, whether you’re looking for mobility or desktop friendliness, Prestashop makes a perfect choice.
Web 2.0 Innovations: Not to surprise, the platform also supports next-gen functionality by making use of web 2.0 technologies including AJAX and others. It takes into account the concepts of information sharing, user-centered design and integration of social media.
Features and Functionalities: Prestashop supports an array of features including product image zoom, product comparison, multiple languages, various shipping options with custom messages and payment gateways such as PayPal, Google Checkout, Skrill, and payment pro via API.
Multiple Stores Handling: Prestashop makes multiple stores handling extremely simple. It offers you complete control over your stores and all other business activities such as sale and purchase, newsletter subscription, coupon codes, orders, stocks, etc.
Prestashop although is a light weight open source software that can be downloaded and installed for free; however, you will require special expertise to work on it and customize the design, look, features in tandem with your requirements. In order to take full advantage of the platform and deploy its features to their maximum, the best idea is to hire Prestashop developers.
Consider outsourcing the task to cut costs. Join hands with a software development outsourcing company and take advantage of difference in the scale of economies. Recruiting in-house can be extremely expensive so offshore staffing comes as an economical option.
There are numerous outsourcing firms operating in India that provide you with an easy access to the required number of personnel for your project. You get complete flexibility to increase or decrease the team size depending upon the scope of your project. The best thing is that the Prestashop developers India are well versed in English language; so, there are hardly any chances of miscommunication or lack of communication. Moreover, the talent is available in abundance at low wages. All you need to do is- target the right outsourcing company.
Prestashop is not only a good choice for small business owners but those having multiple online stores can also resort to it. So provide your customers with superior browsing experience while enjoying incredible front and back office handling.

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Kuntal Mehta (KJ) is the managing partner of Seashore Partners, a web development, e-commerce solution and SEO company headquartered in New Jersey, United States. In this article, he discusses main features of Prestashop showcasing how it is the best choice for small and mid size online businesses. He further suggests that outsourcing Prestashop development and hiring Prestashop developers India is the best way to cut development costs.

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