Everyone Is Fighting For Business, In This Horrible Economy!
With the global economy in such a upheaval it is no surprise that businesses are turning their efforts to the internet to grab more market share. Most, even local "brick and mortar" businesses have some sort of web exposure. The problem is that most of these business don't get profit from the web. In other words, the internet website, which is supposed to be increasing sales, is not doing its job.
Why Are These Websites Failing?
That answer is really simple. For the past 10 - 15 years, everyone has realized that the internet was becoming a huge marketplace. Along with this they realized the need for a presence on the internet. Then they either hired a web-designer or purchased the software to build a site extolling all the benefits that their product(s) or service(s) had to offer. Then the theory was that some cyber-magic would just take over and "abracadabra," customers would be beating down the doors.
So What About the "Abracadabra" part?
Most businesses that did this were already enjoying a fairly healthy business environment. Times were generally good, so the addition of the website was not considered to improve their business immensely. The fact is they were looking for more exposure and a solid reputation, not necessarily more customers. The thinking was the customer thought; "If the company has a website, they must be reliable!
The bottom line is "There was NO abracadabra!" While everyone had hoped the website would add to the companies customer count, most were satisfied the reputation enhancement.
Now days every small business has a website listed on the side of their truck, their stationary and their advertising. We've all seen the truck of the Heating And Air Conditioning contractor's or the company who put the new kitchen in down the street, but the chances are they didn't get many of their sales from the website.
In This Economy We Need "Abracadabra!"
We now have two features coming together to make the web more important than ever. First: More and more people are searching on the web for goods and services. Second: More and more people are shopping for those goods and services. They want the biggest bang for their buck. If you need a new air conditioner, chances are you didn't write down the web address that was on the truck down the street, however you would undoubtedly search the net for "Air Conditioning" in your area. A list of sites would probably pop-up, yet most are going to be pretty generic in nature. Many areas all you get is a glorified "Yellow Page" type of directory giving a phone number, a website and directions to the store. That would be just a presence on the net. What it doesn't do is create a customer.
How Can Businesses Create Customers?
If its 95 degrees outside and your Air Conditioning System has failed, you want action. The customer wants to know who can come out and install the same day, or who has a 24 hour service department, or who has the most experience with a certain brand etc. The point is The website can do two things in this economy;
Article Directory: http://www.articletrunk.com
Like What You Are Reading? Guess What? Everything Is Already Done For You! For More Information About How You Can Get Your Own SEM (Search Engine Marketing) Business In A Box, Go Here:
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
Powered by Article Dashboard