Poor E-Commerce Web Design And How To Avoid It

By: Vikram Kuamr

There are some e-commerce websites on the internet that are shining examples of what proper e-commerce web design should look like, and there are a great many more examples of what it should not look like. The sad reality is that most businesses do not have effective e-commerce websites, but these can serve as excellent examples from which you can learn to avoid the common pitfalls. Of course, the best way to avoid all the pitfalls is to engage a competent web design Sydney Company, but a knowledge of the common mistakes can certainly prove useful.

Product Images

There are some websites that provide only a single, small image of each product, leaving the details of the product up to the imagination of the consumer. Even providing multiple images is of little use unless they are of sufficient size. The optimum size of a product image is, in fact, at least half of a typical laptop screen. Even then, many consumers prefer images that are even larger. The best websites provide advanced zoom features that allow consumers to zoom in even on small areas of products, showing everything down to individual stitches on clothing.


Navigation is among the most important aspects of any e-commerce website. Imagine walking into a brick-and-mortar store and immediately being confronted by a wall of products that seem to be arranged in random order. The aisles are clogged with products and there strange twists and turns and even dead-ends throughout the store. This is analogous to the kind of e-commerce websites that have become common today. These websites are incredibly difficult to navigate, frustrating visitors and driving potential customers away.

In order to provide good navigation, you will need to have a clear idea of what the major product categories should be. These major categories should be clearly evident on the navigation bar on your website, allowing consumers to browse quickly through what your website has to offer.

Store Policies

Your store policies constitute important information that many customers will be interested in so that they know what your returns policy is, what guarantees you provide on your products, and other information along those lines. While the link to your store policies does not need to be very large, it should still be easy to find. Most websites have the link to store policies and other important links at the bottom of the page, and these links are available on every page of the website. This is a good example to follow, as it provides quick and easy access to important information without encroaching on the main shopping experience.

Avoiding Mistakes

The mistakes mentioned above are some of the more common mistakes that can be found on a great many e-commerce websites, despite the fact that they are known to be easy mistakes to make. The truth of the matter is that, even if you know about these mistakes, it is still easy to make them if you have no experience with e-commerce web design. This is why it is highly recommended that you engage a firm that specializes in web design Sydney to ensure that you do not make any mistakes at all with your e-commerce website.

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Mistakes might be easy to make when it comes to E-Commerce Web Design , but with Imagine, the premiere firm specializing in Web Design Sydney , your e-commerce website will be at the cutting-edge and completely free of design mistakes and errors.

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