Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website. Pay Per Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay per click and SEO are targeted to get your website placed as close to the top of
search engine results as possible. One of the differences is that it takes minutes to set up a pay per click campaign
versus months for a good SEO campaign.
Pay Per Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a per click basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per click site sends your website traffic, your site often appears in the results of
other prevalent search engines.
As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor
your pay per click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay per click campaign is pay a fee.
Another advantage is the simplicity of the pay per click process. You just bid and you're up and running. It doesnt demand any specific technical knowledge, though the more you know about search engines and keywords, the easier and more effective the process will be.
The downside is that pay per click is essentially a bidding war. A higher bid than yours will lower your position on
search engine results. This means that you will have to raise your bid to regain your position which can obviously become quite expensive, especially if you are
bidding on a popular keyword.
In order to determine if pay per click is a cost effective form of marketing for your business, you must do some
computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the total number of visitors for that same time period. For
example, if your site made 5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be
paying too much for each individual hit.
The key pun intended to success is to learn everything you can about search engine keyword research. The good news
is there isnt a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.
Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set up your account in your pay per click bid. Of the popular search engines that offer pay per click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.
In pay per click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is
both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.
Another essential element of pay per click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay per click advertising, which are Overture and Adwords Select, usually appear on other
popular search engines. Because of this, the competition for top ranking is intense, and very often you will find
that the bidding price balloons too high for pay per click to yield a profit.
If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when
you pay too much per click to make a profit, you are in essence losing the bidding war.
Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.
Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about
consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay per click campaign is a success.
This article may be freely reprinted as long as all links and author information remain.
Article Directory: http://www.articletrunk.com
Did you find this article useful For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
Please Rate this Article
Not yet Rated