Outsource your sales for better profitability

By: VVerma

Sales Outsourcing refers to delegation of marketing and sales jobs to an outside agency instead of managing it on your own.

After the success of outsourcing in the recent years, many companies have outsourced their sales department to some Business Process Outsourcing companies. Now these Business Process Outsourcing companies research the market, do complete analysis and then also deploy sales force to sell the product. Different measures like Tele-marketing, customer survey, Search engine optimization, Opt-in email distribution services (This is not spamming), etc are used to increase the sales of product at hand.

What are the benefits for a company to outsource complete sales department?

Here are some of the benefits of outsourcing complete Sales department:

1. Huge Savings in operational costs:

Almost all Business Process Outsourcing companies work on shared revenue model. Which means, if there are no sales, they make no money. That is not the case if you have your own Sales staff. You will need to pay their salaries and other benefits, even if they don't perform as per your expectations.

2. Lesser departments in the organization:

The biggest benefit of outsourcing is you do what you are best at. If your company is good at making TVs, please continue doing that. This would be your core business, selling your product would be non-core department. You do what you are best at and we do what we are best at. You make, we sell. Simple.

3. Flexibility of Choice:

Since you are outsourcing your sales department to a Business Process Outsourcing company, you have a choice of maybe thousands of companies. You can select the most effective Business Process Outsourcing company, based on their excellence. Not just that, you can hire 4-5 outsourcing units. You will have to pay nothing out of your pocket to deal with multiple outsourcing comapnies. At the max, maybe 1 employee to manage all these outsourcing units. You can try 3 or 4 companies for the first year and then maybe you can continue doing business with the best of them all.

4. Better Quality of service:

Please do not forget that you may be the best in making TVs, but you may not be the best at selling them. When you outsource your sales department to a Business Process Outsourcing company, you need to realize that they are expert in it, because this is their core business and this is what they do and are good at. Not to mention the Quality checks and protocols that are maintained to make sure every sale is a legitimate sale.

Recently a lot of companies have outsourced their complete sales department to few Business Process Outsourcing companies. This has reduced the costs and resulted in more profits through cost reduction and extra sales. Now, it is your choice. When would you like to get into the benefit zone?

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End2End Consultant is India based telemarketing specialists offering Business Process Outsourcing Services, inbound and outbound services, offshore outsourcing, call center management and customer support.

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