Organic Search Optimization

By: Mel Joelle


Building your business using various internet marketing strategies is essential. Most consumers go online first to decide where and what to purchase. Ranking high on search engines increase your chances of attracting new customers. In order to achieve high rankings, you need effective search engine optimization (SEO).

SEO is the process of improving the visibility of your website in search engines by implementing various organic traffic strategies. There are several factors that constitute successful SEO. Below you will find a few tips that may help you with this process.

Content

You must always have fresh, relevant and targeted content. Make sure that the content on your site is updated often. Google likes to see that you are constantly looking to cater to your market. Research what your potential customers may want or need and provide that. Your site content should be helpful and informative. This will make your site an asset which could drive in more traffic. If your site content is relevant and appealing, potential customers are more likely to spend more time on your site. This can reduce your bounce rate while increasing conversions, thus your bottom line

Social Media Marketing

Facebook, Twitter, YouTube and many other social networks are vital to your business. Having a regularly updated profile on these networks can help you connect with people that may be interested in your product or service. Offering discounts, deals, tips and important information on your profile page can boost business. If you are offering a product or service, try loading “how to” videos or tips on YouTube about getting the most out of your product. If the information on your page is useful, this will increase your chances for high ranking in search engine results.

Off-Site Optimization

Link building is an essential aspect of successful SEO. Links to your website from other reputable sites are seen as votes for your site. These votes are considered by Google when placing your site in search results. Make sure that the links to your site are valuable. If an inbound link is not relevant to your site’s content, this may be recognized by Google. This can affect your ranking. Avoid link patterns, and link farms. Stay away from third party companies that promise an abundance of back-links at a nominal fee. Many of the links they offer are probably spam and will not be regarded by Google.

On-Site Optimization

In order for your site to be search engine friendly, you want to be sure that all links are working properly. Have relevant meta descriptions, and title tags for your web pages. It is helpful to build your site using a content management system (CMS) such as Joomla or WordPress. With these CMS, your site will have a dynamic sitemap. This sends a notice to Google every time your site is updated. You can even have priority levels for your pages.

This all may seem overwhelming, it doesn’t have to be. The experts at Optimum7 are here to help. Contact us today!

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