Optimizing Your Website for Business Success

By: Dave Carter

More and more business owners are turning to the World Wide Web so they can also have an online presence like their competitors. True enough, having a website and/or making one’s presence felt in different social media can be instrumental for a business to achieve its goals. Without it, a company has to rely on traditional marketing campaigns. Not that the latter doesn’t work anymore; in fact, some traditional marketing methods are still a force to be reckoned with. But everyone (well, almost everyone) agrees that there’s so much more that a business can achieve if it has a web-based presence.

If you’ve just put up your website and are reeling from the tons of options you have before you to make it big online, here are some important aspects you should take into account to get the success wheel spinning:

Keywords – Yes, keywords may just be words or phrases, but they can spell the difference between boon and bane for your business. In order to draw visitors, who are potential customers, to your site, you need to identify which particular keywords will match up the products and/or services you offer with the things your potential customers are looking for. For example, if you have a laundry shop, you have to optimize keywords such as ‘dry cleaning’ or ‘laundry.’

Location – If you offer your services in a particular area, you can include it in your keywords. Let’s say you provide office cleaning services in Melbourne and its suburbs, then you can optimize the keyword ‘office cleaning services in Melbourne.’ This way, you really narrow down the keywords in very specific terms — specific to the type of service you provide and which area it is offered.

Content – With Google and other search engines, content is king. In fact, it should be the priority also when considering your users’ experience. Content, contrary to what many people think, is not only about the written word. It is certainly no longer limited to text. Content can come in the form of images, audio, video, infographics, or a combination of some of them. Anything that the user sees on a page is content. The goal for you as the business owner is to make sure that your content is engaging, as it is helpful and would eventually make the user go to that next step of making a transaction at your site.

The need for speed – In this modern world where many tasks are now done at unprecedented speeds because of certain technologies, having a slow-loading website is definitely a big no-no. If your site loads at a snail pace, it may turn off a user so he might just go somewhere else to search for what he’s looking for. That’s losing one potential customer. It’s a fact: high-performance websites, more often than not, lead to higher user engagement, retention, as well as conversions.

Whether you’re just about to put up your business’s site or it’s already up and running, the tips here can help you achieve online success. (You can also make use of a call tracker for your site so you can track your marketing ROI. If you’re looking to get one, check CallDynamics here.)

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Track your marketing ROI by installing a call tracker for your website. If you’re looking for a call tracking service, check CallDynamics here.

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