Online Florists: How to Make the Right Choice

By: Nick Forsyth


When words fall short, when you want to wish someone without a reason, when you want to make a dear one smile, when you want to make an occasion special, and more, flowers are the only answer. And they never are cliché! Through ages and across boundaries, flowers have remained a consistent choice when it came to gifts/everyday occasions/festivities.

This may be precisely why the demand for flowers never waned. And to meet this demand in a busy world, online florists have come as an easy and convenient solution, delivering and customizing choicest floral arrangements. But like every good thing, this also has its cons attached. Not all online buys would promise a good deal or the best flowers. So you need to know how to make the right choice.

Virtual florists generally fall under three groups: actual florists, flower shippers, and middlemen florists.

The first group includes all small- and large-scale florists who have one to several outlets regionally or nationally. They offer “flowers-by-wire”, which assures that each floral arrangement is designed with individual care and delivered professionally at the recipient's place. This is a popular practice, which is one reason why fakes are plenty.

While selecting an online florist, check out the years of experience, service accolades (if any), ordering methods, testimonials, etc. Another good idea would be to start from a local online florist that is easily accessible. For instance, a flower shop in Edinburgh would pass well for those in and around that area. Alternatively, you will always hear the big names more as they are mostly heard, but remember, big names do not always assure 100% satisfaction and this is a proven fact. So tax your brain more in this regard, rather than your ears.

The second group, which includes flower shippers, growers, and marketers, offers shipping services by overnight air. As their flowers are little cheaper than those at the actual florists, they sure are an economical choice. Commonly referred to as "flowers-by-air", these aren’t delivered on same day, contrary to the first group. And these reportedly have more product problems that are attributable to time and temperature fluctuations of overnight shipping. But these are still popular as they are more affordable.

If you choose to buy from the second group, go for the average-to-big providers as they have the relationship advantage with their growers/shippers. But studying the background (experience, feedback, satisfaction, ordering, etc) is equally important here.

The third group of online florists are middlemen like catalog companies, affiliates, etc. who run the business with the second group as a back-end support. But these are least preferred. It’s always better to buy directly from the florist or flower companies and reduce chances of getting duped or receiving stale flowers with more money. Authentic online florists like Edinburgh florist Gloriosa will always have contact details for your benefit and comfort. So make the right move!

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