Film trailers are small promoting scenes of the upcoming films that are soon to be released in theatres. They contain the best and exciting scenes of the movie and provides some introduction of the movie and create a hype among the cinema goers.
These short advertisements are called trailers because in the earlier times these short advertisements were shown at the end of the movie when the already released film is completed. Trailers are now shown at the beginning of movies so that people do not miss them.
Trailers are often the best shots designated from the most funny or exciting moments of the movie. Some trailers carry special footage-scenes shot exclusive for advertisement and left discover of the movie. For example, in lodging for the classic Casablanca, the character Rick Blaine says, “OK, you asked for it!” Before he shoots Major Strasser, a scene not present in the final film.
Trailers are highly condensed and lustrous advertisements. Some common elements of every trailers include a naif or red adornment graphic at the first of the trailer to inform its certification by Motion picture Association Of America. Next become logos of the studio, production and organisation companies. The music maybe specially imperturbable or it may consist of already popular themes. A cast run is also shown to publicise the stars of the movie along with the director. An attractive voice-over may vindicate about the plot.
Trailers maybe prefabricated in the studio itself or maybe shrunken to outside advertising agencies called as Trailer Houses. Trailers are prefabricated with great care after doing mart research and consultation with studio bosses and revisions galore before the final creation is free in the market.
Free trailers are available at most Internet entertainment sites. Some movie trailer sites include The Internet Movie Database, Singingfish, Alta Vista-video search, Net broadcaster.com, Hollywood.com, and Apple Movie Trailers.
Trailers are sometimes criticized for using clichéd statements like-“In a world where…” Some free trailers contain scenes that are not present in the movie. Some directors are of the view that a trailer must summarize the whole flick but others believe that they must only wake some interest in the viewer.
With the free trailer commonly known as Kino Trailer in Denmark revolution on the Internet, movie studios are doing brisk business in ticket sales. Attractive trailers entice people young and old to come in droves to the theatres.
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