Native Vs Cross-platform apps: What works best?

By: Ani George

Itís the era when most smartphone users eye mobile apps as integral part of business solutions. Any business, big or small, is increasingly expected to have apps putting its services and products out to users.

However, the first thing when it comes to mobile app development is the platform, which is vastly divided between Android, Apple, Blackberry, and Windows phone. Even if you narrow it down to the top two (Android and iOS), you can at best target one without adopting a more cohesive approach.

That means any of the two viable choices: develop an app on each of the platforms using two different sets of codes (and perhaps developers too) or stick to a single code and iterate it cross-platform. Either ways, some baseline knowledge of native Vs cross-platform apps is a must before going forward.

Native Vs Cross-platform apps development

The telling difference between native and cross-platform mobile apps lies in platform implementation. Native apps are platform-centric all the way, and have to be coded differently across platforms. This extra bit of legwork means developing from scratch every time, but it extracts the maximum platform leverage. Furthermore, native apps correlate strongly with platform upgrades and can be scaled up quickly. The same wonít come easy on cross-platform apps. Besides, some platform features may have to be sacrificed for ever.

Even so, the underlying advantage of coding once and deploying no holds barred is a big one. A single code deployed across platforms simplifies iterating at later stages and saves costs. Bundled together, all this makes cross-platform apps worth in their own right.

However, native apps account for higher costs better by being highly target-oriented. If you need to target certain exclusive segments/ platforms only, a dedicated Android, Blackberry, or iPhone app would cut it much better. But if the aim is to go wide affordably, a cross platform app is by far a better proposition.

The flip side is that with cross-platform tools still in the emerging phase, adoptionís on the slower side as yet. You may just come to discovering that while native mobile apps resources come easy, getting to experienced cross-platform apps developers is a grind.

To wrap it up, cross-platform development is still coming of age and will take some time before matching up to native apps development feature by feature. However, given that the mobile space thrives on technological advancements, early adoption could mean greater success.

If a cross-platform app befits all your requirements with regard to the functionally, features, and target outreach, then it definitely calls for going ahead given the significant time and cost advantages. If not, going native is a trusted option always.

Visit for the finer nuances of cross-platfrom Vs native mobile apps, or direct your mobile app queries straight on email at [email protected]

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Visit for the finer nuances of cross-platfrom Vs native mobile apps, or direct your mobile app queries straight on email at [email protected]

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