MonaVie Review - Is the Acai Berry a Good Business Opportunity?

By: Jim Green


MonaVie is a startup which formed in 2005, using a direct sales or network marketing model. MonaVie was founded by Daillin Larsen, former USANA VP of Sales, Dynamic Essentials VP (from From December of 2001 until February of 2003 when closed by FDA), and owner of Monarch Health Sciences. The company became "hot" immediately as a result of exposure on the Oprah Winfrey show, when Oprah and Dr Mehmet Oz discussed the Acai berry. MonaVie was first to bring in the now trendy Acai berry elixir.

The media has been remarkably interested in the Acai berry and Mona Vie. Most reports have been upbeat and usually include complimentary backing by well known celebrities like Brad Pitt, etc. In a SW Florida Fox4 News report, Boston Red Sox pitcher Jon Papelbon gave a glowing endorsement of the product’s effectiveness. Moreover, the University of Florida has reported promising mutagenic properties from lab tests, e.g. self-destruction of 86% of leukemia cells (there are no actual human studies on this). Another huge fan of the Acai berry, mentioned in several investigative reports, is Dr. Nicholas Perricone, who refers to it as the “perfect energy fruit.”

On one report, 30-day trial results were aired from two subjects with arthritic symptoms. In this Fox4 News Report from March 26, 2008, neither reported major progress in their condition:

MonaVie’s flagship cocktail is derivative from the Acai berry, which is found in the Amazon. It is combined with 18 other fruits and berries and a liquid form of glucosamine to form a nutrient and anti-oxidant dense offering. It is classed a superfood as are many fruits and vegetables and provides the equivalent of 5 fruit servings per day at it’s recommended dose. This amounts to 2 ounces in the morning and evening, for a total of one container per week per individual.

Quite a few online scams have been reported pertaining to Acai products, however none appear linked to MonaVie. Most of these involve Acai berry-derived weight loss pills. An investigation by the Ultimate Weight Loss Center, recognizes the beneficial properties of Acai, while cautioning of several of these scams. Their website has excellent recommendations for those interested in Acai berry juice and weight loss products.

One key concern with Monavie highlighted by many is the expense. A single bottle is priced at $45 and would typically last one week. A month’s supply is approximately 180.00. Price, however doesn’t seem to be a major issue with most distributors, who believe in the product and testify to resulting health benefits. Others may choose to buy from different sources, which appear to be readily obtainable.

MonaVie was featured #7 trend on The Doctors Show “The 10 Hottest Health Trends For 2009" episode , January 7th, 2009. This show provided a very positive product evaluation.

Mona Vie is a viable network marketing corporation that can be a profitable home business for many people. Distributors receive a 20% discount on the product after they sign up with a $39 membership. The compensation plan is a customary binary plan, which pays 10% on matching team volume on a distributor’s business center. There are several additional ways to add to this through a bulk order bonus, executive check match bonus, leadership pools, a first order bonus, a star maker bonus, and the opportunity to earn off of multiple business centers. Overall, the company reportedly pays out just about 50% of its net profits to the distributor force, making it a very adequate plan and an industry leader in this respect.

According to other reports we’ve seen, only 10% of MonaVie distributors remain beyond 90 days. This, however, is probably not unusual in the MLM industry. The company’s popularity has waned some since being #7 ranked in 2007 to #9 in 2008 in Network Marketing Today’s annual Distributor’s Choice award. Regardless, the Acai berry and Monavie’s product and opportunity are well received in the industry and would be a good pick for many looking for a home business.

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Jim Green is an online business marketer who works with his clients to develop effective MLM Internet Marketing systems.

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