Mobile Ad Networks

By: Mel Joelle

Mobile phones are now being used by almost everybody right from the teenagers to the elderly people in every part of the Globe. In the US alone, more than 96% of people own mobile phones. With such a wide popularity, cell phone advertising is slowly becoming a effective marketing tool for the companies, wholesales, retailers and just about anybody who is interested in selling something to millions of people in a cost effective way.

In order to utilize the power of mobile ad networks, marketers should build a brand trust by continuously being in front of their target audience. They can achieve this effectively by mobile text messaging. Most of the cell phone users carry their phone on almost 24/7 basis and they also open every message (they have 97% open rate) that is received by them, so businesses can continue to remain “on the top of their mind” with successful text marketing campaigns.

Best of all, mobile marketing can easily be tailored according to individual needs and budget and even small and mid scale businesses can compete with “big boys” using mobile ad networks. Mobile text messaging is a real time advertisement, where you are engaging yourself with your target audience on almost daily basis in a highly cost effective way with impressive results.

Global businesses will spend more than $21 billion on mobile marketing alone in 2012 and in the United States, the revenue predictions for mobile advertising in $2.26 billion. Mobile text marketing is highly versatile and avid marketers can use various technologies available for mobile ad networks to reach their intended markets. There are banners ads, text messages, contextual ads, bar codes and QR codes. Cell phone coupons are now becoming highly popular and are hot in the US and European markets.

Mobile advertising is definitely powerful! By sending the content that is user and device relevant, businesses increase the probability of their marketing efficiency. Therefore, the cell phones and mobile ad networks that are serving it are replicating the traditional communication mediums such as radio and television. The biggest advantage of mobile marketing is that a cell phone user may change their mobile device or carrier, but would rarely change their mobile number or logins. This helps marketers in developing a continual relationship with their target audience.

As per various studies, users who spend more that two hours on the Internet every week are interested in receiving text-marketing messages on their mobile phones provided they get some tangible benefit. The popularity of cell phone advertising and its tremendous growth lies in its ability to allow various marketers to promote their products both locally and globally on 24/7 basis. Their text marketing campaigns can be tailored according to the necessities of the target audience and allow them to gather valuable data for better planning of future advertising campaigns for much greater return on investment.The mobile marketing industry will grow tremendously in the next four years and now it is the perfect time for businesses to explore this exciting marketing tool and use it effectively for growing their business.

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