When you do business with a company that has a long history, you can assume that they are doing something right. A company that has come out on top after a world war and the various economic recessions of the past seven decades has to be on top of their game. In the marine engine industry, that company is Mercury Marine, and they have been turning out great engines since 1939 when America was just beginning to come out of the Great Depression and Hitler was running amuck in Europe.
The company, having been started in Wisconsin, was originally supposed to help dairy farmers. When Carl Kiekhaufer bought an outboard motor company, he was wanting to make magnetic milk separators. However, the three hundred faulty outboard motors that were thrown in with the deal changed his course. His repaired and mail-order marketed engines were so sturdy that they quickly became in demand. In 1940, he took orders for 16,000 engines at the New York Boat Show alone. Suddenly, the dairy farmers were on their own!
The company, which Mr. Kiekhaufer named Mercury, changed over to making hard-used chain saws for the US government during World War II. In the late 1940s, though, it was right back to boat engines. In the 1950s, they performed an astonishing feat on a lake in Florida, setting an endurance record with two of their Mark 75 engines. Over the course of 68 3/4 days, they ran 50,000 miles nonstop, refueling with the engines still running.
In 1961, the first Mercruiser engines debuted at the Chicago boat show. This is the engine that would come to claim 80% of the pleasure boat market worldwide. Mercury continues to enjoy its fine reputation, ever improving on their products. In 2007, in fact, the state of the art Zeus drive system came out. Boasting dual engine pod drive, it offers solid helm control and will hold a steady heading even in strong currents.
When a company has been around as long as Mercury, they more likely than not have a reputation for reliability. Withstanding the tests of time is no small feat, and they have met every obstacle and thrived.
Article Directory: http://www.articletrunk.com
If you are in the market for rugged Mercruiser engines, make sure you purchase your Mercruiser engine from a reputable dealer.
Please Rate this Article
Not yet Rated
Additional Articles From - Home
| Misc. Articles