Merchant Funding: Why is it making a Buzz Louder than Your New Year’s Fire Crackers.

By: Kirk Tsiaperas

As the economic debate heats up in Congress as to what companies the government needs to bail out, pangs of uncertainty has crept up not only in the US, but in other parts of the world as well. However, financial analysts described the situation temporary and very soon help would take shape in the form of better reforms that the President-elect is now focusing his attention to, otherwise the change promised will remain as wishful thinking. The credit markets that the bail out was supposed to unfreeze is still frozen. More than ever a business in need of funding will have great difficulties in obtaining it. Even fortune 500 companies have credit lines being reduced. Small business funding is almost non existent now. In these difficult times business capital is still available but not from the bank. Merchant funding is a unique way to provide business capital unsecured to small business owners. Doomsayers disagreed, naturally, but while everyone waits in suspense how the biggest financial controversies will be resolved, most entrepreneurs are seeking ways on how to stay afloat during this economic climate and remain competitive. Business capital now is needed more than ever. Merchant funding through your credit card sales is simplified alternative.

Enter the Merchant Account

Not everyone understands how this account operates; worse, not all online entrepreneurs realize how they can be helped by a merchant account. It is like having a goose that lays golden eggs on top of their table while they are scurrying towards the end of the rainbow for their pot of fortune. Many opportunities like the merchant account is dismissed as insignificant, probably the reason why there is still a good number of online entrepreneurs who find themselves in a rut or at the lower chamber of the food chain. Typically, those who succeed are those with an eye for opportunity and the merchant account is something that surely would not escape their notice.

The Goose that Lays the Golden Egg on the Internet

To remain competitive or become one, your website should be able to accept Visa and Master Card payments, as most people buy and sell things, as well as manage their online activities through the use of their credit cards. Conversely, if you cannot accept this form of payment, you better quit your online business and go find a job!

But before you can accept credit card payments, you have to establish a merchant account – yes, those magic words of the 21st century – merchant account!

How a Merchant Account can Help your Business

Here is a short list of the advantages of a Merchant Account:

1. Security. Merchant account provides security in online purchases. If you take out a merchant account for your business, your online customers will be encouraged to trust their credit card details with you. This sense of security of doing business through your website will have a snow-ball effect and will guarantee you loyal customers.

2. Payment Flexibility. As most online buyers and sellers carry out their online activities via the use of their Visa or Master Card, you provide them with ease and convenience in doing business with you. This will put you ahead of your competition who may not have considered the importance of signing up for a merchant account in order to accommodate Visa and Master Card payments.

There are many financial services that can provide you assistance in case you plan to take out merchant accounts for your online business however as there are thousands of these companies, it is easy for any newbie entrepreneur to trust his business with a scammer. It happens all the time; it is therefore necessary to check track records of these financial services or consider asking for referrals from friends or trusted business associates before you take your leap. Remember, “Haste often makes waste”!

Forerunners in Merchant Account Services

When Raymond Schmidt of Dallas Texas was turned down by his bank for a loan he badly needed, he felt like a noose is tightening around his neck. Although he is not someone who would even think of jumping off the Golden Gate Bridge, he felt like he has reached his rope’s end anyway, until his buddy Rick told him about a few financial companies, like Houston Business Capital from where Rick got his loan, that take on people who have been refused by banks, including those who have a checkered credit history.

If you are planning to apply for merchant accounts for your business, but your poor credit history stands on your way, do not throw in the towel yet. Seek out the assistance of these financial services, or you may call on Houston Business Capital just like what Rick did.

Change is the only thing constant in the world and as you venture into the New Year, you should consider asking your trusted financial company about merchant accounts. It’s either you embrace change or gets run over by it – which one would you choose?

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Need capital? Kirk Tsiaperas is the CEO of Houston Business Capital, a leading company that can provide you with the business funds you need for the development of your very own company! Learn more about Merchant Funding on his website at .

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