Marketing your lawn care business

By: Andrew Caxton


There are various ways of marketing lawn care services. Sales or leads for lawn care services can be generated through telemarketing or through direct mails. Generally, marketing strategies are employed in fall and spring as there is a great demand for lawn care services during this time. Attempts are also made by various lawn care agencies to minimize cost by printing color postcards or self-mailer brochures.

Ideally, lawn care marketing strategy has maximum impact when individual attention is provided to each client. This means that each potential client should be given a customized schedule for his or her lawn that will produce a great looking lawn. Details like mailing dates etc. should also be provided to create a sense of security about the lawn care agency.

Other ways of marketing for lawn care services would be to rely on sales tools to do with direct marketing. Door hangings that are imaginative and witty could go a long way in positively attracting sales and building the business. Similarly, sales postcards could be very effective as a marketing strategy.

It has been established as a fact that the fall season is the time when most people are open to the idea of lawns being serviced by lawn care agencies. The reason is that insect problems and terrible weather usually damage the lawn around this time. So, if you strike while the iron is hot and come up with good looking post cards and attractive offers through mail, the results will definitely be very good.

If you are still skeptical about your marketing skills, then you could take the help of sales training video programs created by the experts in the field. These videos aim to educate lawn care technicians who are unsure how to proceed with the marketing. These videos give information on the best methods to generate and seal great lawn care leads. Since these videos are made on the basis of lots of experience and practical wisdom, they will help you in successfully carving your business.

Another great marketing strategy is to go online and put up a professionally designed lawn care services website. You can provide information on price ranges and also offer lawn care advice and tips through your site. If your site is designed well and has good content, you can establish yourselves as a reliable authority for lawn care services. As most people want to deal with such professional agencies, you will get lots of work on the basis of your site.

Finally, a fantastic marketing strategy is to reach out to people through television commercials. With this kind of advertising, you can attract the attention of a large section of the population. Make sure that the commercials are great as far as production value and quality are concerned. Last but not the least; you can participate in the trade shows to market your artificial grass lawns and other lawn care services.

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Andrew Caxton is the consultant for www.lawn-mowers-and-garden-tractors.com .A website with tips on artificial grass lawns and synthetic grass.

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