Marketing in the Digital Landscape

By: LuckyBW



A brand or product will not generate the required revenue or exposure if it is not portrayed accordingly in the Global Market. There is a big difference in a Brand and a Product, the brand represents the identity of the business, while products are sold under a brand name. Selling a product or products in a highly competitive market requires aggressive branding by marketers and other business stakeholders, and this is mostly done by multi channel marketing strategies or platforms. In the yester years, organizations did not spend much of their money on marketing or branding. Their main focus was selling the product and not creating brand awareness, they did sell the product all right, but the brand was never noticed, that was the difference between then and now. The dynamics of marketing have changed with the onset of inbound marketing in the form of digital marketing.

Marketing has crucial components of creation, communication, delivery and exchange with four P’s like Product, Promotion, Place and Price. Let’s not get into the nuances of marketing basics and focus on All-in-one-marketing platforms. A multi channel marketing platform has multiple features on a single platform. These marketing platforms plan a marketing strategy from grass root to full execution. These platforms are mostly web-based where installation is not necessary at all. All a user needs is a web browser to access the software. These platforms are pretty simple to use and can be used by anyone in an organization. An all-in-one marketing platform contains sections or modules like blogs, search, social, emails, website, forms, call to action buttons and the works!

Each feature in a marketing platform has its own importance, individuals can start blogging in real-time and interact with people about their brand or product, improve search rankings by analyzing important keywords and attract more traffic. Getting on the social side brands can interact globally by managing various social media accounts. Emails are the simplest and effective means of communication that attract visitors and turn them into customers.

The purpose of an all-in-one-marketing platform is turning visitors into leads and then customers. The purpose of inbound marketing is targeted on content creation, search marketing, and social media to get more qualified leads into the sales funnel. Creating valuable content always attracts more visitors to a site. Inbound Marketing also focuses on landing pages to convert leads to customers. Digital marketing practices can be applied to SMB’s and large scale enterprises, with a spectrum of features small enterprises can establish an online presence with a simple website, start blogging and place their products on numerous social media sites.

On a brief note, digital marketing focuses on fundamental requirements of companies to identify customers, deliver their needs and requirements, promote the brand and influence clients to purchase the product. All this requires a strong marketing strategy that is co-ordinated to perfection and has realistic consequences as well. All said and done Marketing is a team effort that requires the amalgamation of different sections of the organization.

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As business is becoming global, customers have become smart in their product demands; markets do not offer a lot of room for growth of brands and their products. This is where a multi-channel marketing platform or an all-in-one-marketing platform encourages marketers to enhance their business and generate greater ROI.

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