Make Money Online: Internet Marketing Principles that Work for Beginners

By: Chris Robertson

If you're new to the world of Internet marketing, you might feel overwhelmed at the tremendous volume of information available on the Web about online business. And though there are hundreds of methods being used to promote Internet businesses, you can narrow your efforts to a few basic principles to help eliminate confusion. Let's talk about the fundamentals of Internet marketing and how these can benefit you as a home business beginner.

Build a Solid Web Presence

One of the most important functions of a website is to captivate your target audience and turn readers into customers. The design and writing presentations make all the difference in how your readers will respond to your products or ideas. Your website should be well focused on your main topic with plenty of content. It should include lots of effective keywords to attract search engine traffic, and should feature testimonials and guarantees about your products and services.

If building a website from scratch, keep your design simple and easy to read. Focus on headlines and content rather than fancy graphics and displays. The design should be pleasant, always leading your visitors to read your sales copy and click the links. You might also consider short videos for those who prefer to watch and listen.

If you don't know where to start with a website, there are Internet marketing gurus who will gladly share their secrets and help you build a solid online business. You might even benefit from a mentor that can give you a ready-made website with tips on how to promote it. This can give you a feel for owning an online business without paying a designer thousands of dollars to try it out. With a ready-made business, all the ingredients of success are already built in for you. You'll mainly handle the Internet marketing aspects of the business.

Avoid Scams of Internet Marketing

Internet marketing is such a vast field, which leaves it open for many spammers and scammers. Beware of spam e-mails that promise thousands of visitors for a low, low price of $19.95 or less. These are often scams that send you traffic using dishonest practices. The traffic is usually not quality, targeted traffic so it's a waste of money. Beware of banner advertising as branding unless you've got thousands of dollars to "keep your name out there." It might work for big corporations, but the small business owner will run out of ad funds quickly.

Use proven, solid Internet marketing techniques such as keyword marketing or contextual advertising through pay-per-click search engine promotions. These are affordable and targeted so you'll enjoy a two-fold benefit. Also, advertise in targeted e-zines (electronic newsletters) and with qualified link exchanges. Links can help boost your search engine ranking if you link with those sites that are related to yours. Other forms of Internet marketing include press releases, pop-ups or pop-under ads, classifieds, and social bookmarking. Blogging has also become extremely effective in promoting online businesses, and is definitely worth looking into.

Gain Repeat Business

Another principle of Internet marketing that works is to gain repeat business. Your previous customers are the easiest to sell because they already trust you. You can build repeat business through an e-mail newsletter or updates to customers, and even through postal mail using postcards, thank you notes and sales letters. Be sure to offer excellent customer service with each product sold and follow up with your customers to ensure satisfaction.

Though there are many other ways to make money online, these three principles will help you build a solid Internet business model for success. Even if you work at home, you can implement these ideas with any business. You'll be making money online before you realize it. And once you learn the ropes, you can start helping others reach their goals through network marketing and personal branding. Building an online business doesn't have to be complicated. It's as simple as 1-2-3!

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Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies. For tips/information, click here: Internet marketing
Visit Majon's Business and Entrepreneurs directory.

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