Tick tock tick tock...This is the life of modern age consumers. Consumers of today are always on their tip toes, they have some place to reach and they always have a job that needs to be done urgently. When every moment of the day is planned and it feels like the clock is ticking like a time bomb nobody has time to look at advertisements until and unless it’s DIFFERENT.
Businesses today invest hundreds of dollars in intensive marketing campaigns; they run super expensive television commercials at prime time hours on most expensive channels, they try to preserve the cover page on the most read magazine, put up billboards on the most traffic intensive signals and invest heavily on brochures and pamphlets.
However, even after spending so much, advertising such aggressively businesses are not getting positive results. Why is that? The reason for this is very simple, this is all part of the routine, and customers do not feel that this is something that needs attention and diversion from their busy lives.
So how can a business get the attention of its customer? Obviously by doing something different; devising a different type of marketing strategy does not mean spending millions of dollars but just an idea that is new. One such idea is that of promotional bags. A business can use different types of bags to print its logo or business name on.
For example, laptop bags, travel bags, luggage tags etc. Globalization is a phenomenon that has raised the scale of the business activity and it has caused business men and personnel to travel a lot. Increase in travelling provides an excellent marketing opportunity. Businesses can take help of online retailers to place orders for promotional bags. Of course businesses can go to physical stores as well for ordering such bags but that just means more costly items and lesser variety, which of course no business wants.
Online stores have a distinct advantage of lower set up costs and utility expenses. Other than this they also enjoy the benefits of bulk buying which in turn enables them to charge a very reasonable price from their customers. Another advantage of online stores is that clients can develop a one on one relationship and enjoy regular discounts.
Printing the logo of your business or its name on luggage tags will definitely get the attention of customers. This is an item that most consumers need for travelling and not many businesses are producing it, hence making it a different item. So when customer will see the name of the business on the luggage tag they will surely be interested in learning more about the business.
Other than this, travel promotional bags will also grab the attention of customers as when they are travelling there are limited options of advertising and in their free time they can notice the printing on their bags. This strategy will also allow customers to associate with your business brand as it will act as their travelling companion.
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