Maakoa - Is this the Next Big Juice Company?

By: John Conley

Is the world ready for a new health and wellness multi-level marketing company that depends upon another Amazon superfruit? The executives at Maakoa ( are making a bet yes. Maakoa, based out of Orem, Utah, officially launched on July 4th, 2009. The translation of Maakoa in English is "fearless," which is the company's slogan. According to its website, the business shows its fearless philosophy by “taking on bold new challenges and succeeding when others may fail. It’s about building relationships and treating people the right way.”

For the time being, the company offers two products. The first is a juice called Koopuwa. Like many other juices today, Koopuwa contains the berries Acai, Blueberry and Pomegranate. But Maakoa is gambling that what will distinguish Koopuwa from other juices is the newest exotic fruit from South America to reach America - Cupuaçu (pronounced “coo poo ahh sue”). Cupuaçu is the most popular fruit in South America and is used to make an array of dessert foods. The indigenous people of the Amazon have used the fruit as a primary food source for hundreds of years and believe that Cupuaçu had medicinal properties to relieve birthing pains and abdominal issues. The Cupuaçu tree grows about 60 feet high and the fruit is similar to a coconut. The plant is a remote relative of the cocoa plant, and while the sweet inside of the fruit is used in the Koopuwa juice, the seed of the Cupuaçu is used to make a product similar to chocolate.

Cupuaçu also has a different type of polyphenols named theograndins, which are a recent discovery. Theograndins have potent antioxidant activity and provide cardiovascular and immune support benefits. It is also said to increase mental clarity, energy and stamina, libido, circulation and provide a number of other benefits for your health.

Maakoa’s second product is MXp3 – a protein powder that improves performance – which comes in two formulations. One formula is for those who want to increase muscle mass while the second is designed to increase lean muscle mass while also suppressing the appetite to support weight loss. The product documentation for MXp3 proposes that it “is the complete drink that offers the necessary building blocks of health and nutrition, while building the muscle mass you desire. The unique formula of MXp3 provides the essential protein and body building nutrients for those looking to build lean, strong muscle.” The list of ingredients is similar to many protein powders, and Maakoa is not claiming any unique proprietary formula.

Maakoa's compensation plan claims seven ways to earn, utilizing a binary system. In addition to retail sales and autoship rebates, associates can earn bonuses for signing up new distributors. New associates can purchase one of two plans - either $229 or $499. On the smaller package, the company pays a bonus of $40, while a $499 package creates $100 in income for the associate. An associate can earn larger bonuses of $80 and $200, respectively, if he sponsors 2 or more new associates every four weeks. Once the associate has personally sponsored two IBOs, he is entitled to earn a weekly 10% commission on the total volume of his lesser binary leg. Maakoa does not require an associate to keep the volume of each binary leg within a certain ratio of the second leg, as is common with some binary systems. Associates can also earn bonuses of $80 by assisting their downline enroll new distributors within the first four weeks of the distributor's enrollment. Maakoa also has a leadership matching bonus program that is completely separate from the binary plan. Once an associate has achieved a certain rank, he can earn matching bonuses on personal sponsors and their direct descendants down to six levels deep.

The management team behind Maakoa is Bruce Davis, who is the president and CEO. Davis previously was an executive with a software company that provided infrastructure to other network marketing companies. David Simpson is the vice president of operations for the company. For the previous 25 years, he owned a real estate development company. The vice president of sales is Todd Kirkpatrick, who has a background in corporate recruiting, development and training. Kimble Smith is the vice president of product development. Smith is the founder of Kimac Industries, a supply chain and product distribution company. In the first quarter of operation, Maakoa has tried to increase its branding by sponsoring several sporting events near its home base in Utah and recently entered into a long term marketing arrangement with the Utah Flash, a team in the NBA’s development league.

So is Maakoa the next big network marketing company or will it be a distant memory in a year or two? That is a difficult question to answer. Maakoa has creative marketing materials and an easily navigated website, although I believe it needs to increase its content. Much will depend upon the juice craze and how long it continues. Many have claimed that juice companies are over saturating the market place, yet new companies keep popping up by the month. As with most companies, the long term health of the company will depend upon the management team, the capitalization of the company and how quickly and how well the company introduces additional products. Only time will give us the answer about Maakoa's success, but it seems the company is off to a good start.

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John Conley is an Online Marketing Specialist, Network Marketer, Attorney, Blogger and father of 2 beautiful girls. He and his family have homes in Knoxville and St. Augustine. His musings about online and network marketing may be found at Multiple Streams You can also follow this link to review his step by step online marketing guide.

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