Should you don't have a Facebook page or a Twitter account, you're probably not considered among the most "plugged in" of at the moment. Practically absolutely everyone has a BlackBerry today; texting has replaced phone calls, which were replaced by emails which just about buried the idea of in fact composing a hand written letter. For companies looking to promote their products and services it became mandatory years ago to have a website; that was considered an "electronic business card". Websites are inexpensive ways that could reach mass numbers of people, and now, if companies don't have the latest tools of social media operating in their favor they may perhaps be losing out. Hence a brand new study to find out who's plugged in where and how they rank.
It is called the "Digital IQ" ranking program and was designed by the L2 Luxurious Lab of the New York University (NYU) Stern School of Business. The study cover 109 luxurious manufacturers, but we are focusing on results for luxurious watch manufacturers only. Just about every brand's website was analyzed for search engine optimization, aesthetics, interactivity and utilization of social media (Twitter, Facebook, etc.)
Based mostly upon how every brand name scored, they were placed in diverse categories, the leading becoming "Genius", "Gifted", "Average", "Challenged," and "Feeble."
TAG Heuer was the only luxury view brand to receive rank of "Genius" and came in eighth overall. (Apple was range one, followed by BMW, Audi, Sony, Porsche, Louis Omega Seamaster Watch Vuitton and Ralph Lauren; the latter two companies do the fact is that make men's and women's luxury watches.
1 may possibly have thought that Rolex Mens would come in as king although not so. Rolex, along with Swarovski and Cartier, all placed inside the "Gifted" category.
These luxury watch manufacturers that have "average" websites were: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bvlgari and Piaget.
These next brands placed within the "challenged" ranks: IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston.
There was only one particular watch brand name among the jewelry brands that came in final and classified as "feeble". This "honor" goes to Franck Muller.
There was also a note produced about the simple fact that most high end luxury view and jewelry brands use words like "exclusive, sophisticated, luxurious, etc" when describing themselves and although images of their products around the websites are stunning, the search engine optimization and user interface / interactivity are something but.
From the brands Tag Heuer Carrera studied, TAG Heuer was the only one particular that quickly and efficiently supplied links to authorized retailers. Breitling Airwolf was not included in this study, but if you happen to go its website, you will notice that it is easy to only enter once you've clicked on a listing of authorized retailers.
Others like Rolex, Movado and Hublot Big Bang have this sort of links but it involves between three and six clicks to get Omega Speedmaster the information.
Within the view category, TAG was the only manufacturer to include links to authorized retailers on the Web. In addition, with all the exception of TAG, Rolex, Hublot Big Bang and Movado, the sites of other watch manufacturers analyzed inside the study require three to six clicks to navigate from the item display page to retail area information.
The study gives the view category props, though, in terms of social media. Findings reveal that view manufacturers have additional presence on social media platforms than most luxury manufacturers.
As for social media, the study reports that luxurious watch brands utilize social media platforms extra than in comparison with other luxurious manufacturers (clothing, automobiles, etc.)
David Yurman would be the only Swiss Watches brand that links to its Twitter account directly from its website and that Calibre De Cartier and Tiffany are the only watch / jewelry brand names that have a considerable amount of fans on Facebook.
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Swiss Watches reviews featuring Omega Speedmaster, Omega Seamaster Watch, Tag Heuer Carrera, Tag Heuer Grand Carrera, Hublot Big Bang, Breitling Airwolf, Calibre De Cartier dealers rating.
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