In case you don't have a Facebook page or a Twitter account, you are probably not considered among the most "plugged in" of in the present day. Practically everybody has a BlackBerry in recent times; texting has replaced phone calls, which were replaced by emails which nearly buried the idea of basically composing a hand written letter. For companies looking to promote their products and services it became mandatory years ago to have a website; that Breitling Airwolf was considered an "electronic business card". Websites are inexpensive ways which will reach mass numbers of people, and now, if companies don't have the latest tools of social media working in their favor they may Hublot Big Bang well be losing out. Hence a new study to get out who's plugged in where and how they rank.
It really is called the "Digital IQ" ranking method and was designed by the L2 Luxurious Lab in the New York University (NYU) Stern School of Business. The study cover 109 luxurious brand names, but we are focusing on results for luxury watch manufacturers only. Every single brand's website was analyzed for search engine optimization, aesthetics, interactivity and utilization of social media (Twitter, Facebook, etc.)
Based upon how every manufacturer scored, they were placed in completely different categories, the best becoming "Genius", "Gifted", "Average", "Challenged," and "Feeble."
TAG Heuer was the only luxurious watch manufacturer to receive rank of Calibre De Cartier "Genius" and came in eighth overall. (Apple was amount 1, followed by BMW, Audi, Sony, Porsche, Louis Vuitton and Ralph Lauren; the latter two companies do in truth make men's and women's luxury watches.
1 might have thought that Rolex would come in as king but not so. Rolex, in addition to Swarovski and Cartier, all placed in the "Gifted" category.
These luxurious watch manufacturers that have "average" websites were: Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bvlgari and Piaget.
These next brand names placed in the "challenged" ranks: IWC, Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Harry Winston.
There was only a single view model among the jewelry brands that came in final and classified as "feeble". This "honor" goes to Franck Muller.
There was also a note created about the reality that most higher end luxurious watch and Omega Seamaster Watch jewelry manufacturers use words like "exclusive, advanced, deluxe, etc" when describing themselves and although images of their products around the websites are stunning, the search engine optimization and user interface / interactivity are anything at all but.
Of the brand names studied, TAG Heuer was the only one that quickly and efficiently supplied links to authorized retailers. Breitling was not included in this study, Tag Heuer Carrera but in the event you go its website, you will notice that you possibly can only Tag Heuer Grand Carrera enter once you've clicked on a listing of authorized retailers.
Others like Rolex, Movado and Hublot have this kind of links but it needs between three and six clicks to have the information.
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