Congratulations! It’s a new year, you made your quota and you’re going on the Club Trip in 4 weeks. Things couldn’t be better, which is why you’ve decided it’s time to leave –because you’re at the top.
Click open your old resume, take a good look. Would you hire you? If you’re like most sales person you just want the opportunity to sit down with someone because they’ll quickly recognize a star, and if they don’t, you don’t want to work there anyways.
Hmmm…but that’s not how it works. It all begins here with the resume. The resume whose job is to capture and hold the attention of your next boss who needs someone like you to put them on the map because he DIDN’T make Club this year and his CEO just told him he has 1 more year to prove he can.
As you consider your resume, consider these points shared by recruiters who specialize in recruiting and representing folks just like you: Quota Killers. All Stars. Bag Carryers. Door Knockers. Individual Contributors. Sales Professionals. You.
(1) Understand your audience
You are a Sales Person. Your audience is the VP Sales or the CEO if you happen to be pursuing a start-up. Either way, your audience is time starved, mission minded, and their success is tied directly to the success of the sales team they build.
The reality is, that most audiences like that (your Recruiter included) do not read resumes. They scan them, looking for nuggets such as dollar signs, percentages, references to club trips or over achiever awards, names of large customer deals won or strategic partners signed.
These nuggets enable the audience to quickly create a shortlist of potential candidates who will (a) have an understanding of their environment from a solution type or target account/industry perspective and (b) are likely to be successful again based on their previous track record.
What does that mean when it comes to writing the resume?
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Cody Pierson is the Marketing Manager at Martyn Bassett Associates, Toronto's premiere executive recruitment firm. If you're working in the GTA and need help staying connected to your industry, get in touch with us at www.mbassett.com
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