SEO is definitely one of the most important aspects for the success of your website. You get the best results when you hire a professional. However, professional services come at a cost, which is why lots of people look for "affordable" or "cheap" SEO services. Well, hiring such a service is definitely great on your pocket. But then, how good are these services for your website? More importantly, are the services reliable, especially when Panda and Penguin are so actively creating havoc on the SERPs?
Before you read on, do bear in mind that not all cheap services are unreliable. The pressure of competition does force a number of efficient and reliable services to slash the rates of their service. So, before you hire a $50 per month SEO, do look into the quality of service the company offers instead of simply going by its costs.
Real SEO would not have suffered the Panda epidemic
Search engine optimization is a process and not exactly an action. When done right, it gets the rank of your website to scale gradually and stay there. An interesting survey conducted in the aftermath of the Panda and Penguin epidemic showed that a majority sites that dropped in ranks used some degree of unethical SEO such as keyword stuffing or invisible SEO text on the page. When you get it cheap, such tricks are likelier.
Black hat is cheap; but black hat is not SEO
When someone promises excellent results within the shortest possible time and within the lowest possible costs, it usually means that there is some black hat involved. Usually, organic SEO takes time. Black hat SEO does get you great results, but then, your drop is equally likely.
Experience comes at a price
An experienced SEO professional is not likely to offer services at a cheap rate because his or her experience demands value. Amateurs, on the other hand, almost always offer low cost services in order to scale their business. Considering the current volatile SEO scenario, experience definitely wins over experiment.
Cheap could mean limited
Let's simply say that you get what you pay for. In several cases, cheap services could have hidden terms and conditions that could limit scope of service. You might have to bear numerous additional charges that cumulatively turn out to be higher than the one time cost charged by an expensive SEO service.
Calculate the duration vs. cost
Cheap SEO services might not be able to get you sustainable results. You have to invest more time and money in the long run to keep your website stay put on the higher rungs of SERPs. A better option is to pay higher and obtain sustainable results.
Finally, it all comes down to ROI. Getting low returns on small investment is not as good as getting great results at a slightly higher price. So, before you hire a service, do take some time out to understand its capabilities. Check out testimonials, talk to previous clients and check the Google rank of the SEO company's website. Make sure that you make the right choice.
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