Local Newspaper Advertising

By: Mel Joelle

newspaper advertising was the only real way to reach your target audience. With the rise of the Internet, however, newspaper subscriptions have been in rapid decline. In 1972, over 70% of adults over the age of 25 read the newspaper daily. By 2000 that number was starting to dip below 40%, and it continues to fall. Today even the staunchest supporters of traditional print newspapers are forced to admit that the medium is dying.
While some newspapers have adapted by building an online presence, many are still clinging to the vain hope that technological progress will somehow stop. Their answer to dwindling subscriber numbers is to make that profit up on the backs of advertisers, providing fewer services for more money.

If you opt for local newspaper advertising, you can expect to spend big bucks for even the smallest of ads. An eighth of a page in a midsized metropolitan newspaper will cost at least $500. Try to place your ad in the sports section, near the comics or somewhere else where it might actually be seen, and the numbers start to climb into the thousands.

Even worse, newspapers have very strict requirements for advertising. Often it takes a trained, experienced graphic designer to even interpret the price sheet, not to mention design an ad that meets the specifications. That means now you’re looking at paying the newspaper for space, and paying even more to have your ad designed.

So how does the modern merchant keep up with the times and still reach that all-important local audience?

Take the Message to the Customers

The truth is that people haven’t stopped consuming news and advertising. They just do it on the Internet now. In fact, the online audience is potentially larger and much more lucrative than local newspaper advertising ever was, and online advertising has the advantage of fast, measurable results.

Optimum7 LocalBoost can help you create an online presence with low cost and no hassle. The service starts by getting your message to consumers through major online directories like Yelp and Yahoo local, then highlighting that message with “OptTags” that make your business truly stand out on the page.

Since these directories are already trusted sources of information, listing your business will automatically get you indexed in major search engines. Google has technology that matches a user’s search results to location, so being indexed means that when customers in your area search for the products and services you provide, your business will appear near the top of the list.

To give you even further brand exposure and keep your business fresh in Google’s algorithms, we also provide one monthly online article. We’ll write the article for you and submit it online directories where it will be found and indexed by Google and other major search engines, giving your business even more prominence in searches by local users.

We may handle the grunt work for you, but you still control your message. You’ll have 50 characters in which to place your slogan or create a unique “tag line” that will be seen by local users viewing your listing.

Our Effort Your Message = Double the Investment

Our clients report that calls to their business more than double with Optimum7 LocalBoost, and your marketing investment will double as well. In fact, we guarantee it. If you don’t see twice your monthly investment in the first sixty days, you’ll receive a 100% refund.

You have nothing to lose, signup for LocalBoost today!

Please contact us at (800) 736-9618

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